Microsoft - Sebastian Lancestremere
President of the Global Sports Innovation Center / Microsoft
Sebastian Lancestremere


<p>Sebastian is the Global Head of Microsoft Sports Business, defining the corporate strategy, new business models and monetization opportunities for Clubs, Leagues and Federations. He is also leading the digital transformation partnership with Real Madrid, the Spanish Football League LaLiga and FIFA, among others. Industrial Engineer and MBA in Buenos Aires, with 20 years of experience at Microsoft and 26 years in the IT industry. He has specialized in “digital marketing strategies”, “business of entertainment, media and sports” and “Leading Product Innovation” at Harvard Business School. Sebastian leads the consumer engagement initiative within Microsoft Digital, to help customers become a digital business. He is the president of the Global Sports Innovation Center, member of the advisory board of the Sports &amp; Marketing Center at ESIC, and guest speaker at Universities and conferences.</p>