Robbert de Kock is the WFSGI President and CEO. He brings more than 35 years of sporting goods industry experience in the broadest sense. His professional experience goes from retail to wholesale with excellent knowledge in the manufacturer processes and international sport relations for global advocacy. He started his sporting goods career in the sports retail during his studies where after he moved to Lausanne/Switzerland to become a professional badminton player and coach. Robbert is the President of Swiss Badminton, a Board member of Badminton Europe, and a Council Member of the World Badminton Federation with an education in economics and marketing from Rotterdam.