Michael Heina
Head of Esports Europe / Nielsen Sports
Michael Heina

Biography

Michael is now working for over six years with Nielsen Sports and its predecessor companies like Repucom and Sport+Markt. He served in several positions within the company and is now Head of Esport Europe. His goal is to support teams, brands and rights holders to make best decisions by using his experiences in combination with the relevant tools of media evaluation and market research. Also being a leading member of the consulting unit for many years, he gathered vast experience in working on countless projects for global brands, agencies, clubs and other rights holders.