"Crivit Pro" is above all to service the sports of cycling and running, and is to be established in the premium segment. For the moment, the products are available on the online shop, sales in Lidl stores are planned for a later – but not precisely defined – period.
Real about the discounter Lidl's role in the textile alliance here
Lidl will advertise its sportswear brand with German triathlon star and multiple Ironman champion Faris Al-Sultan. Collaboration with the Belgian cycle racing team Etixx – Quick Step, for which German cycling pros Tony Martin and Marcel Kittel are also signed on, will be expanded.