Klaus Dittrich, Chairman of the Board of Management of Messe München GmbH, welcomes the public to the Adidas Symposium at ISPO Digitize at ISPO Munich 2018.
"Digitization influences every human being and every branch of industry"- Roland Auschel, Joseph Godsey and Günter Althaus can only underscore the statement made by the trade fair boss, Klaus Dittrich.
Adidas Symposium on the new ISPO Digitize area was very well attended.
ISPO Director Tobias Gröber: "Our business is no longer selling square meters. We create valuable connections."
Roland Auschel, Chief Sales Officer at Adidas, is convinced of the digital offerings that ISPO offers as a sports business network in addition to its trade fairs in Munich, Beijing and Shanghai.
Joseph Godsey, Head of Digital Brand Commerce at Adidas. Today, 70 percent of Adidas' online traffic is mobile.
According to Günter Althaus, CEO of the ANWR GROUP, the industry faces a special challenge: "Imagine you have to teach a 100 year old company how digitization works."
MyMuesli founder Max Wittrock was also guest and speaker on the ISPO Digitize stage at the Adidas Symposium.
Industry expert Jochen Krisch spoke about the opportunities for tomorrow's trade on the ISPO Digitize stage.
Professor Karl Peter Fischer has developed the Digital Readiness Check for ISPO and presents it on the ISPO Digitize stage. With this check, companies can check the degree of digitization they have achieved.
Moderator and model Lena Gercke (center) and FC Bayern Goalkeeper Manuel Neuer spoke as surprise guests on the ISPO Digitize stage at the Adidas Symposium.
Lena Gercke introduced her campaign "Early Bird".
Which posts are best received by the fans? Manuel Neuer:"When you show something of your personal everyday life: for example, a selfie when you drink a coffee in the city". Incidentally, the world champion goalkeeper has 8.5 million fans at Instagram.
Lena Gercke then tested the latest VR technology on the ISPO Digitize surface.
Football goalkeeper Manuel Neuer also tested the Virtual Reality glasses.
And obviously had fun with it.
Digitalization influences every human being and every branch of industry "- Roland Auschel, Joseph Godsey and Günter Althaus can only underscore the statement made by trade fair boss Klaus Dittrich. At the Adidas Symposium in the ISPO Digitize Area, these and other industry experts will present their vision of a new, digital world in the sports business. Afterwards Lena Gercke and Manuel Neuer spoke on the ISPO Digitize stage.