Digitalization influences every human being and every branch of industry "- Roland Auschel, Joseph Godsey and Günter Althaus can only underscore the statement made by trade fair boss Klaus Dittrich. At the Adidas Symposium in the ISPO Digitize Area, these and other industry experts will present their vision of a new, digital world in the sports business. Afterwards Lena Gercke and Manuel Neuer spoke on the ISPO Digitize stage.