Football Activation Area
Borussia Dortmund, Borussia Mönchengladbach, Eintracht Frankfurt, Bayer 04 Leverkusen, FC Schalke 04, VfB Stuttgart and VfL Wolfsburg will present themselves in an area where artificial turf will be laid out with space for a goal wall or a photo wall. Together with their mascots they want to increase the brand awareness of the league in China.
Get to know more: Seven Bundesliga Clubs Are Part Of ISPO Beijing 2019
International Football Forum
At a special forum the clubs will present their market strategies for China. The main focus is on brand positioning, cooperations and target groups. How do they engange the youth? Listen to the answer of this question in one of the panel discussions.
Date: Thursday, January 17, 2019
Location: Booth E1.508, Health & Fitness Stage
Additional information: simultaneous translation will be provided
Ms. Elena Jasper, Exhibition Director of ISPO Beijing & ISPO Shanghai, Messe München GmbH
Borussia Mönchengladbach, VFL Wolfsburg, Eintracht Frankfurt, BVB Dortmund
FC Schalkle 04, Bayer 04 Leverkusen, VFB Stuttgart