On the showfloor, there will be multiple content areas running across both days of the trade show, each serving a specific element of the expo and its audiences. Future-focused and global in its outlook, the expo content programme will feature top quality speakers and cutting-edge topics, supported by ISPO's €1million content investment.

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Brand & Retail Horizons Stage

The Brand & Retail Horizons Stage will deliver real-world insight for brands and retailers looking to scale smarter and faster. Through practical case studies set against international market conditions, sessions will tackle current industry challenges and show how tactical commercial, marketing and logistical strategies can determine whether a business fails or flies.

Fashion & Textiles Hub

The Fashion & Textiles Hub will explore key areas of fashion and garment design, including current and emerging trends, innovative brand strategies and insightful case studies. The content will delve into women-centric design within sports, among other areas of fast-developing innovation, exploring how culture and diversity are shaping the future of the industry.

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Ingredients & Components Impact Forum

For over 60 years, materials, components, and ingredient brands have powered innovation, performance, and profitability across the global sports and outdoor industry. The Ingredients & Components Impact Forum brings together leading experts to share proven strategies, real-world success stories, and practical insights. Attendees will discover how cutting-edge materials and sustainable technologies help brands and retailers connect with new audiences and unlock new market opportunities in an increasingly competitive landscape. This programme is curated and moderated by the world’s leading Ingredient Branding expert, Tomas Vucurevic, delivering a sharp strategic perspective and a focus on the business impact of material innovation.

Tech Solutions Hub

A dedicated zone for business owners, retailers and brand leaders looking to better understand and adopt the technology shaping modern commerce. Leading platforms such as e-commerce, marketplace, marketing and design tools will host sessions focused on real business challenges and practical solutions. From building and scaling an online business to improving branding, the Hub connects attendees with the experts behind the technology.

ISPO PODCAST STUDIO

New for 2026, the ISPO podcast studio brings live industry conversations to the exhibition floor via a fully functional, soundproofed glass studio. Leading podcasters will host 30–45 minute live recordings with industry specialists, while visitors listen through wireless headphones for an immersive, high-engagement experience that enhances the show without disrupting the wider exhibition environment.

Brandnew launchpad

The brandnew launchpad is where emerging sport and outdoor brands get their moment in the spotlight. A selection of start-ups will pitch their latest products and innovations, offering a first look at what's new, what's next, and what's about to disrupt the industry. attend to get ahead of the curve, discover emerging brands as they hit the market, and engage directly with the ideas and products shaping the future of outdoor sports.