Technology < > Sports
Sport and technology continue to inspire each other and drive the development of sport. Wearables, electronic sports products or high-tech materials come from other industries: sport as the ultimate test for many technological applications.
YKK was introduced to ISPO Brandnew in 2007 and have since been one of the main sponsors for the village whilst launching some striking and interesting campaigns. Since 2015, YKK is the presenting sponsor of ISPO Brandnew. At OutDoor by ISPO 2019, YKK is Partner of the Basecamp of Inspiration and the Trend Topic "Technology <> Sports"