Olympic gold, Cab Triple 1280, Sportswoman of the Year: Anna Gasser is at the forefront of snowboarding. In an interview, the 27-year-old reveals what drives her to peak performance and how she has won hundreds of thousands of followers on Instagram, Facebook and Co.
Burton CEO Donna Carpenter calls on the snowboard and outdoor industry to rethink their practices. She is also convinced that more women in leadership positions are needed in order to boost market growth.
Thanks to Instagram and co., snowboard fans can watch what their idols are doing practically all day long. We show which Instagram accounts should not be missing in any snowboarder's feed and what the pros themselves think of social media.