The fact that “health is the new status symbol” is becoming increasingly clear as more and more people of all ages are starting to view their personal well-being as the main factor behind maintaining an active lifestyle. The health and fitness sector is booming and ISPO Munich is responding to this by dedicating more exhibition space to trends within this segment, which covers wearables, running, urban fitness, and body and mind.
The fitness boom we are currently witnessing shows no sign of stopping. The record number of active gym memberships in Germany – over ten million to be precise – and the growing number of fitness and running groups that convene in open spaces in towns and cities every day to train together are proof enough of this.
Drawing crowds of visitors, Halls A5 and A6 will be filled with exhibitors showcasing the latest trends and innovations relating to body and mind, activewear, athleisure, and fitness equipment, for example.
Digital technologies are used for so much more than just making workout arrangements; they are also used to monitor and optimize training. Wearables and smart watches measure the key bodily functions, with data now being analyzed in real time and feedback given to the wearer.
The focus area Mobile Health & Fitness in hall A5 is the place where manufacturers and developers of state-of-the-art fitness solutions can present their latest offerings to the over 85,000 trade visitors who will be making their way to ISPO Munich from 120 different countries.
Buyers and retailers from the fitness sector can expect to find all the key trends on show at ISPO Munich. With everything from training and performance diagnostics to rehabilitation and taping covered, all the major companies in the industry will come together to form the Health and Fitness cluster.
Whether it’s training on fitness machines, training with weights, circuit and athletics training, boxercise, gymnastics, or running, efforts are constantly being made to improve and refine all of the classics from the fitness industry that have traditionally proven popular with customers. With the growing home fitness market and conventional gym sector forming the backbone of the industry, one area in hall A6 will be devoted to side events and speeches about health, nutrition and fitness in the Health & Fitness Forum and at the Nutrition Bar.
Thanks to a young urban target group, we have seen the emergence of modern fitness training in the lifestyle of athletes in the city. Public parks have been turned in outdoor gyms as classic training has evolved into CrossFit, urban running, functional training, and sports such as Parkour, all of which have quickly come to be seen as the fashionable calling cards of on-trend sporty types. The sports industry has responded to this trend by producing clothing, footwear, and accessories aimed at this target group known for keeping up with the latest trends.
Anyone keen to take a more gentle and holistic approach to health and fitness will be well aware of the popularity of yoga, pilates, and aerobics. This sector of the industry is put in the spotlight in the Body and Mind focus area in hall A5. All sports professionals attending the trade fair will also be able to find the newest products in athleisure, activewear, performance underwear, and sports bras.
Nutrition is getting more and more attention within the fitness sector. At ISPO Munich, makers of sports nutrition products and food supplements are given the ideal platform in the Health and Fitness area in Halls A5 and A6, easily accessible from the East Entrance at the trade fair center.
Visitors should prepare to be fascinated by the knowledge transfer set to take place during presentations and specialist conferences hosted and attended by international experts. The live training sessions are also expected to draw in huge numbers of visitors.
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Sports business professionals, including retailers, trainers and coaches, physiotherapists, doctors, and sports medicine specialists.
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Employees in HR within corporate healthcare management, from health insurance companies and providers, and from (public) institutions within the healthcare sector.
