The Outdoor Industry Compass presents: Eco-Consumers - Separating Hype from Reality

Will outdoor consumers shop on values? Or how do we engage with an eco-fatigue consumer? Outdoor brands must lead from the front, but the stakes are higher than ever before. Bastian Graber (Circana, former NPD Group) and Brand Strategist, Fredrik Ekström will share the latest consumer behavior trends based on sales data, consumer panels and expert interviews. They will also explain how consumer-centric sustainability strategies can help brands stay relevant and appeal to consumers who are eager to do good but that primarily just wants to have fun. In a panel discussion with brand ambassadors, we dive into out how brand engagement and a purpose driven business approach come together successfully.