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 Blue Tomato Founder Gerfried Schuller Announces Resignation
Action-sports | 20.01.2017

Adam Ellis Will Become Managing Director, Heinz Tritscher New Authorized Representative

Blue Tomato Founder Gerfried Schuller Calling It Quits: Resignation After Almost 30 Years

Blue Tomato Founder Gerfried Schuller Announces Resignation. Gerfried Schuller began nearly 30 years ago with a snowboarding school, and now Blue Tomato is a huge action sports retailer. (Quelle: Blue Tomato)
Gerfried Schuller began nearly 30 years ago with a snowboarding school, and now Blue Tomato is a huge action sports retailer.
Bild: Blue Tomato
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It’s the end of an era: Blue Tomato founder Gerfried Schuller has announced his resignation from the company he founded in 1988 as a skiing school. The 49-year-old announced his resignation in an email to “partners & friends.” Starting February 1, 2017, he will no longer be managing director of the board sports retailer from Schladming, but rather will stay on as a strategic consultant.

“They were some exciting years,” wrote Schuller in his email. “For me personally, this step above all means more time for travel, surfing, snowboarding, sailing, mountains, sea – and quality time with family & friends.”

The 1988 European snowboarding champion also added that he was very proud of his team. “The foundation has been laid for further growth and successful years ahead.”

Schuller made Blue Tomato great

The new managing director is set to be Adam Ellis, who has worked at Zumiez – the American action sports retailer and owner of Blue Tomato since 2012 – for more than ten years, where he is responsible for internationalization and new concepts. Schuller nominated Heinz Tritscher, with Blue Tomato for seven years, as authorized representative.

Working at Blue Tomato: These positions are open >>>

In a conversation with in October 2016, Schuller formulated his vision for Blue Tomato: “Our goal is to become the leading omni-channel retailer in Europe in the board sports and freeskiing sector.”

The passionate boarder’s resignation

Blue Tomato is expanding, and by now has over 30 of its own shops in Austria, Germany, and Switzerland. Schuller’s company was acquired by Zumiez in 2012. In 2015, Blue Tomato generated a revenue of 69 million euros.

According to his own reports, Schuller owns “a small package of Zumiez shares.” He closes his email with the words “Ride On.”

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