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 Markus Hefter (GER)


Markus Hefter (GER)

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"The energy which emerges from projects such as ISPO BRANDNEW is decisive for the whole sports business and is also a huge booster."

"ISPO BRANDNEW is not just any contest in which the lucky winners are in the spotlight shortly. The key premise of the Awards is not only to filter out the best young entrepreneurs in sports, but to make them enter into the international market as easy as possible."


Messe München GmbH - ISPO
Markus Hefter
Exhibition Group Director
81823 Munich

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