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 Market Introduction Program for China
04. - 07.07.2017 ISPO ACADEMY

Market Introduction Program for China

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China offers one of the biggest emerging consumer markets worldwide. As a member of the global sports industry, your company can profit from the tremendous potential in the various sport sectors. However, if you want to establish and grow your business in China, there are essential questions that need answering with knowledge and care:

  • - How do I evaluate the realistic market potential for my products  and my company?
  • - How do I prepare my business for the needs of the Chinese market?
  • - How do I find reliable long-term partners?

The Market Introduction Program for China is a 4-day seminar, which is taking place at ISPO SHANGHAI 2017, and provides answers to those questions. Profit from the experience of our world-class speakers, connect with distributors, and learn everything you need to know about business in China!

Additional information on this seminar provides our brochure (0,3KB).


Full program for exhibitors of the current ISPO BEIJING / SHANGHAI: EUR 2,450
Full program for non-exhibitors: EUR 3,450



04. - 07.07.2017

Day 1

Connect with distributors

Create your first contacts at the Distributor Networking Dinner. You may present your brand, key message and USPs to the attending Chinese distributors. During a great meal, ex-change with highly professional distributors who are looking for new brands.

Day 2

Learn about business in China

The full day program offers presentations bundling together the key facts about successful business in China:
– A guide to do business in China, Hong Kong, and Taiwan
– Critical success factors for the Chinese market from a Chinese Partner’s perspective
– Sports retail and the future of the sports market in China
– Online landscape, e-commerce business and social media for China’s sport and outdoor industry
– Legal structuring and protecting intellectual property rights.

Day 4

Get to know local retailers

A Chinese retail expert leads our retail tour through the city of Shanghai. He’ll illustrate the whole range of local sports retail. You’ll see concept stores, specialty retailers, mono brand, chain, and department stores. The tour will take approximately half a day.

Day 3

Visit the ISPO trade show

Our guided tour shows you all the highlights at ISPO SHANGHAI. Free access to the ISPO VIP Lounge for your individual business meetings. Attend fascinating conferences and industry forums run by ISPO ACADEMY (admission is free).


Wu Siyuan

Sports Brand Director at Full Jet Business Management

Experience: Over 10 years in the Chinese sports industry Brands: Brooks, Odlo and Wilson, China

Victoria Glanz

Managing Partner at Full Jet Business Management

Experience: Over 8 years in retail, especially in sports and fashion, 5 years in China Brands: Brooks, Odlo Consulting: Managing Consultant Capgemini Consulting, France and China

Koen Naber

Director at R&P China Lawyers

Experience: 9 years as a lawyer, 7 years in China, Head of Beijing Office R&P Lawyers since 2016; Master degree at the University of Groningen, Netherlands

Jennifer Duong

Project Manager at Helping You Grow International Business AB/ISPO Team

Experience: Several export and internationalization assignments within general industries, specializing in export to China

CEO at Helping You Grow International Business AB/ISPO Senior Associate

Martin Kössler

Over 25 years within sports distribution, several export and internationalization assignments, including ones in China Brands: Gore, Haglöfs and more Consulting since 2004

Roger Ren

General Manager at Wild Rampage & Partner

Over 18 years in the outdoor and action sports distribution market, 12 years in China Brands: Osprey backpack, Smith Optics, LifeStraw water filtration system, Montrail footwear, Smartwool socks and garments, MSR tents, and more

Sign up

We are looking forward to hearing from you!
Please contact us via Email for information or assistance.
For registration, please use the application form.

Martin Kössler
ISPO Senior Associate

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