Founding a start-up in the sports industry sounds like freedom, innovation and a direct line to the zeitgeist. But there are many decisions to be made between idea and impact. What makes the difference between an exciting product and a scalable brand? This guide provides 10 clear lessons for sports start-ups - from practice for practice. Compiled from the success strategies of previous ISPO Brandnew finalists, the experience of today's founders and concrete tips from the industry.
Extra opportunity: At ISPO 2025 (30. NOV. - 02. DEC.), you will not only gain visibility - you will also be able to get live feedback from investors, experts and an international audience in formats such as the Founders Fight Club. Those who impress here win far more than applause: real leads, strong contacts and a place in the global sports business. Be part of it!
Directly to the contents:
- Know your why - not just your product
- AI: Tool, not driver
- Use platforms that take you further
- Use every stage as a learning experience
- Networks are your shortcut
- Think in iterations, not perfection
- Growth begins with focus
- Invest in storytelling - not just in reach
- Visibility needs context
- Business needs substance - and structure
Start-up success: Proven strategies to accelerate your start-up growth
AI tools for companies & learnings from real founders
Why you should invest in Young Talents!
Pitch, please! Why ISPO is so valuable for start-ups in the sports industry
Start-up founder? Here's everything you need to know about networks and industry events
How to achieve a breakthrough in the SportsTech business - Insights with Mischa Zverev
Strategies for sports brands: Well positioned for the global market
Retail & Community: How retail brands integrate customer proximity into their success concept
6 sports marketing trends you should know and use
The path from an idea to a global brand often begins at the very moment you open yourself up - to feedback, to networks, to new formats. The stories of brands such as GoPro, On Running or Ryzon show impressively: the first big step was not the first sale - but the first professional appearance on a platform such as ISPO, the international flagship event of the global sports industry. international flagship event of the global sports industry. These three brands were at the beginning of their journey in the ISPO Brandnew Village. Today they are billion-dollar companies.
ISPO Brandnew is not a competition. It is an ecosystem. And maybe the starting point of your own success story.
Save the Date: ISPO 2025 from 30. NOV. - 02 DEC.
10 Challenges and opportunities in the sporting goods industry