Skip to main content
ISPO.com ISPO.com
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • At OutDoor by ISPO
    • Press Contact
  • Contact
  • Language
    • English
    • Deutsch
    • Chinese
Messe München
ISPO.com
  • Front
  • About ISPO
    • About Us
      • 50 years of tomorrow
      • About ISPO
      More About Us
      • Media Data ISPO.com
      • Partners
      • Contact
  • Trade Shows
    • ISPO Munich OnlineThe world’s largest sports trade show. Online.
      • For Exhibitors
        • Exhibitor Application
        • Exhibitor Brandrooms
        • Exhibitor FAQ
        • Invitation Tool
        • Public Streams
        For Trade Visitors
        • Get Your Ticket
        • Exhibitor & brand directory
        • Program overview
        • Public Streams
        For Journalists
        • Accreditation
        • Press Releases
        • Blogger and Influencer
        About ISPO Munich
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • About OutDoor by ISPO
        Exhibitor Directory
        Event program
        Segments & Focus Areas
        Directions, Accomodation, Visas
        The Concept
        For trade visitors
        • Download whitepaper
        For Retailers
        • Advantages for retailers
        For exhibitors
        • Application
        • Exhibitor shop
        All pages at a glance
        For Journalists
        • Press Releases
        • Accreditation
        • Blogger and Influencer
        • Images and Media
        • Press Center Opening Hours
        • Press Dates
        OutDays for consumers
    • ISPO BeijingThe leading Multi-Segment Exhibition for the sports industry in Asia
      • Program
        • Event schedule
        Exhibitor & Brand Directory
        Segments
        Avatar
        Directions, Accommodation, Visas
        About ISPO Beijing
        For Visitors
        • Visitor Tickets
        • Plans of Grounds and Halls
        • Opening Hours
        • Get the latest news
        • Downloads
        For Exhibitors
        • Application and stand fee
        • Exhibitor Benefits
        • Book Exhibitor Services
        • Exhibitor Manual
        For Journalists
        • Press Releases
        • Images and Media
        • Press Contact
        • Statements
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • Program
        • Event Schedule
        Exhibitor & Brand Directory
        Segments
        Direction, Accommodation, Visa
        About ISPO Shanghai
        For Visitors
        • Tickets
        • Opening Hours
        • Plans of the Grounds and Halls
        For Exhibitors
        • Benefits
        • Application and Tickets
        • Opening Hours
        • Book Exhibitor Services
        • Technical Services
        • Shipping Guidelines
        • Downloads
        For Journalists
        • Press Releases
        • Images and Media
        • Press contact
  • Conferences & Events
    • ISPO DigitizeTailor-made events to enable your growth with digitalization
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
    • ISPO Re.Start DaysDigital conference for identifying post-corona opportunities
    • ISPO SDG SummitA cross-industry summit to use sports and the outdoors to achieve the UN Sustainable Development Goals
    • EventsAll events at a glance
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • Basecamp of Inspiration
        Winners & Finalists 2021
        • Winner
        • Selection
        Application
        • Application process
        • Application tips
        • Costs & Benefits
        • Transport
        • Publicity
        • Media
        • Booth
        • Online
        ISPO Brandnew
        • Jury
        • Sponsors
        • Contact
        Winners Archive
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
    • ISPO TextrendsOur platform for innovative performance textiles
      • Trends Fall/Winter
        • Mega Trends Fall/Winter 2022/23
        • Colors Fall/Winter 2022/23
        • Textile Trends Fall/Winter 2022/23
        Trends Spring/Summer
        • Mega Trends Spring/Summer 2022
        • Colors Spring/Summer 2022
        • Textile Trends Spring/Summer 2022
        Application
        • Benefits
        • Categories
        • Judging & Criteria
        • Application Process
        • Fees
        • Apply now
        Results
        • Awardees ISPO Textrends Fall/Winter 2022/23
        • Awardees ISPO Textrends Spring/Summer 2021
        About ISPO Textrends
        • Jury
        • Testimonials
        Contact
    • Outstanding OutdoorThe most important award for extraordinary products in the outdoor industry
      • Application
        • Process, Fees and Tips
        • Benefits
        Awardees
        • Outstanding Products 2019
        • Gold Winner and Winner 2019
        Jury
        Contact
    • ISPO Open InnovationOur crowd-sourcing platform for intelligent product development
    • E-Learning
    • Sourcing & Labelling
      • Digital Sourcing
        • Intro
        • How it works
        • Join Network
        • References
        • Supplier Search ISPO Munich 2019
        • About Foursource
        Labelling
        • Intro
        • Advantages and Functions
        • Free Demo
        • Webinars
        • Downloads
  • Stories
    • Companies
        • ISPO Brandnew Winner 2020
          12/09/2020
          These Are the Top Newcomers in the Sports Industry
        • Richard Collier, new CEO Jack Wolfskin
          11/24/2020
          Richard Collier Appointed as New CEO at Jack Wolfskin
        More news
        ISPO Newsletter
        Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
    • People
    • Products
    • Trends
        • Lars Lienhard beim Training mit Gina Lückenkemper
          01/14/2021
          Neuroathletics: Fitness for the Brain Improves Body Functions
        • Für die Gesundheit: Richtig vorbereitet zum Laufen im Winter
          01/14/2021
          Health and Fitness at ISPO Munich Online
        More news
        ISPO Newsletter
        Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
    • Markets
        • 01/14/2021
          FitnessConnected and IHRSA Agree on Partnership
        • Superstar Erling Haaland of Borussia Dortmund relies on biohacking.
          01/06/2021
          Biohacking Like Haaland and Gnabry: Self-Optimization as a New Trend
        More news
        ISPO Newsletter
        Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
    • Know-How
        • Copyright: Tourismusverband Kaiserwinkl
          01/04/2021
          The Most Difficult Cross-Country Skiing Trails in Central Europe
        • Being able to read snow and weather correctly is elementary on children's tours.
          12/17/2020
          Snowshoeing With Kids: How to Find the Right Tour
        More news
        ISPO Newsletter
        Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
    • Events
        • Run for Good: Der ISPO Spendenlauf für die Deutsche Sporthilfe
          01/04/2021
          ISPO charity run to raise funds for sports
        • 06/29/2020
          ISPO Re.Start Days: The Highlights for Sustainability
        More news
        ISPO Newsletter
        Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
    • All topcis a-z
    • OutDoor Society
    • Media Data
  • Community
      • The customer as a development partner - Free Whitepaper
      All Projects
      For Partcipants
      • Here is how it works
      • FAQ
      • Login
      • Registration

      Our crowd-sourcing platform for intelligent product development

      For Companies
  • Job Market
    • Job offers
      • All job offers
      • Marketing
      • Retail
      • Product management
      • Sales
      • Design
      All job offers
      For Companies

      ISPO Job Market is the career portal for the sports industry. For careers with passion

      Post a job offer
Welcome to the ISPO press portal
  1. Home
  2. Press
  3. ISPO Munich 2021: The global meeting place for the industry will take place. New hybrid concept to reach the largest-possible international audience
Contact persons
Daniel Keppler
Daniel Keppler
Brand Manager
keppler@ispo.com +49 89 949-21486
Press release10/05/2020

ISPO Munich 2021: The global meeting place for the industry will take place. New hybrid concept to reach the largest-possible international audience

Share article

The world-leading trade fair ISPO Munich will take place from January 31 to February 3, 2021, for the first time as a hybrid event that will be held both in-person in Munich and online around the world. The new concept marks the event’s systematic transformation into a platform and applies the broad range of digital expertise that ISPO has gained over the past 10 years. With the threat of travel restrictions looming over the trade fair, the digital elements will create the ideal basis for integrating global target groups: While representatives from European markets are generally expected to attend the in-person event, the digital enhancements will enable an intercontinental audience to participate as well. Another new addition next year will be the digital integration of end consumers.

Very close to the products are not only the participants on site but also the digital participants of ISPO Munich 2021.
ISPO Munich Online 2021 - Press release (147.65 KB)
Image download: ISPO Munich 2021, The global industry meeting takes place
Image download: ISPO Munich 2021, Hygiene concept ensures safety
Image download: ISPO Munich 2021, hybrid concept for maximum international reach
Image download: ISPO Munich 2021, quote from project manager Markus Hefter
  • Hybrid concept to combine the best of both worlds
  • Systematic enhancement of ISPO’s digital strategy
  • End consumers to be digitally integrated into the event for the first time

“Sports and outdoor activities – two areas that are closely related to the topic of health at the moment – have never been so socially relevant,” said Klaus Dittrich, the Chairman and CEO of Messe München. “This has created a growing desire in the industry for personal interaction. The urge to present and discuss new potential, partnerships and business models is greater than ever. The industry has been communicating this need to us, and we have come up with the concept to meet it.”

Personal interaction meets global participation

New participation options, new topics, expanded target groups: All of these things are reflected in particular in the large number of physical and digital attendance options devoted to the focus topics of creativity & digitalization, health and sustainability. In addition to product presentations in the trade fair halls, the event will focus on networking, matchmaking, knowledge transfer and innovations.

Thanks to the integrated hybrid stages, people will be able to attend presentations, talks and workshops not only on site, but also from locations around the world. Brands, key players and top athletes will speak with an audience that extends well beyond the walls of the trade fair halls. ISPO Munich will also include two single-day conference formats: ISPO Digitize Summit (February 1, 2021) and the Sports Tech Conference Europe (February 2, 2021).

In implementing the hybrid concept, the ISPO team has drawn on the digital expertise and reach that it has acquired over the past 10 years: They are based on the development of an eco-system with services that extend along the value chain and on the implementation of an entirely digital ISPO Re.Start Days in the summer of 2020.

New: digital integration of end consumers

For the first time, end consumers will have an opportunity to experience something that was formerly reserved for the B2B audience: the chance to participate digitally and conduct a direct dialogue with the industry. With the help of presentations, workshops and master classes, the brands and companies will have an opportunity to make digital presentations to sports and outdoor fans around the world and speak directly to them. The ISPO Open Innovation Community has already demonstrated the effectiveness of this concept: Approximately 80,000 end consumers contribute their know-how to crowd-sourcing and market research campaigns and provide companies with valuable insights about new products and ideas throughout the year.

Personal interaction on the exhibition grounds in Munich will remain the provision of the B2B audience.

Markus Hefter: “We are ready for ISPO Munich 2021 and are really looking forward to lots of new ideas. One thing is clear: Even though many issues can be solved digitally, the desire to meet and interact in person has grown dramatically during the coronavirus pandemic. We are really happy about the strong support we have received from the industry and will provide our customers with a safe platform.”

Maximum safety and flexibility

A comprehensive safety and hygiene concept that Messe München worked out with the state government of Bavaria will be used during the on-site activities of ISPO Munich 2021. The safety of exhibitors and visitors will have the highest priority. Events began to be successfully held once again on the Munich exhibition grounds on September 1. The rule of thumb for international visitors is: Trade fair participants may travel from all countries to Germany provided that certain conditions are met because they are considered to be business travelers on an important mission.

Exhibitors will have more flexibility as a result of the extension of deadlines and flexible cancellation terms. If needed, pre-built booths may be used in order to cost-effectively and efficiently participate in the trade fair.

If exhibitors or visitors have any questions about the safety and hygiene concept, they may contact the Messe München hotline by phone +49 89 949 11400 or e-mail at corona.support@messe-muenchen.de. The service hours are: Monday through Thursday from 9 a.m. to 5 p.m. and Friday from 9 a.m. to 4 p.m.

Image credit: ISPO / Messe München
Share article
ISPO Sports Business Network
  • ISPO Academy
  • ISPO Award
  • ISPO Beijing
  • ISPO Brandnew
  • ISPO Digitize
  • ISPO Job Market
  • ISPO Munich
  • ISPO Open Innovation
  • ISPO SDG Summit
  • ISPO Shanghai
  • ISPO Textrends
  • OutDoor by ISPO
  • OutDoor Society
  • ISPO.COM Media Kit
About ISPO
ISPO Newsletter
Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
ISPO Social Media
© ISPO. All rights reserved.

Meta menu (EN)

  • Imprint
  • Data Protection
  • Netiquette
  • Terms of Use
  • General Terms and Conditions
ISPO Social Media
  • Language
    • English
    • Deutsch
    • Chinese
  • Home
  • About ISPO
    • 50 years of tomorrow
    • Media Data ISPO.com
    • Partner
    • About
  • Trade Shows
    • ISPO Munich OnlineThe world’s largest sports trade show. Online.
      • ISPO Munich Home
      • Exhibitor Directory
      • Event Program
      • About ISPO Munich
      • For Visitors
      • For Exhibitors
      • For Journalists
    • ISPO Beijing The leading Multi-Segment Exhibition for the sports industry in Asia
      • ISPO Beijing Home
      • Tickets
      • Opening Hours
      • Program
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • AvatarAvatar
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Beijing
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • ISPO Shanghai Home
      • Tickets
      • Opening Hours
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Shanghai
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • OutDoor by ISPO Home
      • Segments & focus areas
      • Exhibitor Directory
      • Directions, Accomodation, Visa
      • Concept
      • For trade visitors
      • For exhibitors
      • For retailer
      • For journalists
      • About OutDoor by ISPO
      • All pages at a glance
  • Conferences & Events
    • ISPO DigitizeTailor-made events to enable your growth with digitalization
      • ISPO Digitize Home
      • ISPO Digitize Summit
      • Become an Exhibitor and Partner
      • Information for Presss
      • Travel & Accommodation
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
      • ISPO Academy Home
      • Conference Programm ISPO Munich
      • About ISPO Academy
    • ISPO Re.Start DaysDigital conference for identifying post-corona opportunities
    • ISPO SDG SummitA cross-industry summit to use sports and the outdoors to achieve the UN Sustainable Development Goals
    • Events
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
      • ISPO Award Home
      • Application
      • Winners
      • Jury
      • About ISPO Award
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • ISPO Brandnew Home
      • Application
      • Winners
      • Jury
      • Sponsors
      • About ISPO Brandnew
    • ISPO TextrendsOur platform for innovative performance textiles
      • ISPO Textrends Home
      • Awardees ISPO Textrends Winter 2021
      • Participation
      • Juries
    • ISPO Open InnovationOur crowd-sourcing platform for intelligent product development
    • E-Learning
    • Digital Sourcing & Labelling
      • Intro
      • Digital Sourcing
      • Labelling
  • News & Stories
    • OutDoor Society
    • Companies
    • People
    • Products
    • Trends
    • Markets
    • Know-How
    • Events
    • All topcis a-z
  • Community
    • All projects
    • Here is how it works
    • FAQ
    • Login
    • Registration
    • For Companies
  • Job Market
    • All Sport Jobs
    • Design
    • Marketing
    • Product Management
    • Retail
    • Sales
    • Post a job offer
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • Press Contact
  • Contact
  • Newsletter Subscription