US sports company engaging with rapper as spokesperson
A$AP Rocky Advertising for Under Armour – with Lifestyle Collection and Social Projects
A$AP Rocky is one of the hottest rappers in the world – and an in-demand spokesperson. Now, the US sporting goods company Under Armour has concluded an endorsement deal with the rapper. Together, they’re producing an exclusive lifestyle collection. In addition, new opportunities are set to be created for underprivileged communities in the US.
The partnership will first concentrate on centers in Baltimore, Los Angeles, and New York. “I wanted more than a collaboration partner,” said Rocky, who grew up in Harlem. “The only way to achieve this is with someone who is likeminded.”
“Our relationship with Rocky is a first for Under Armour; he is one of the most influential style leaders working off field in the world today and we respect his pure creative expertise and passion for culture and community,” said Todd Montesano, responsible for Global Entertainment and Partnerships at Under Armour.