02/21/2018

Swiss company announces orderly withdrawal during the year

Snowboard brand Zimtstern discontinues business activities

The snowboard brand Zimtstern will close production and shops. This was announced by the Swiss company. However, Zimtstern considers to continue the bike business. The reasons for the withdrawal.

The Zimtstern brand has been in existence since 1995 and the Swiss company for snowboard clothing has made a name for itself with its own style and environmentally friendly materials. After a few years, clothing for skiers, bikers and streetwear was added. 

There were also several flagship stores outside Switzerland at times. "In recent years, however, Zimtstern has been forced to recognise that, due to the tense market situation, it is no longer possible to operate profitably in the long term," says a statement by Zimtstern.

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Snowboard clothing by Zimtstern: Reasons for the end

Despite cost-cutting efforts, it was not possible to work profitably. The reasons Zimtstern calls it so: 

  • Generally declining importance of snow sports in the home market and snowboarding in particular
  • the strength of the franc
  • changing consumer behaviour
  • The remaining Zimtstern stores will close at the end of spring 2018. The employees were already informed in the autumn of 2017 about the end of the brand.

The bike section grew, Zimtstern reported. Therefore, it is thought to continue this area. How this should look like is not yet known.

Author:
Claudia Klingelhöfer (editor in chief)