Moritz Maier is new head of marketing at Alpina and comes from Head Sportswear
Helmet and Eyewear Specialist Alpina Appoints New Head of Marketing
Alpina has a new Head of Marketing: Moritz Maier. The 32-year-old comes from Head Sportswear to the helmet and eyewear specialist from Sulzemoos. Maier will be in charge of all marketing activities.
With Maier Alpina wants to promote digitisation and internationalisation. At Head Sportswear, Maier spent three years as International Marketing Manager. Prior to that, he also gained professional experience in the fields of skiing and outdoor activities. Maier spent six years working in multimedia management and key account marketing at Mammut.
Marketing Manager with a Master's degree in Sports Management
Maier studied sports and holds a master's degree in sports management. He is very much looking forward to his new position at Alpina, said the new Head of Marketing when he joined the company.
„We are a young, motivated team in the marketing department“, says Maier, "and we are allowed to market good products that we all enjoy using ourselves on our bikes or in the snow.“