Sports retailers build new alliance
Intersport and Signa Sports Group form strategic partnership
Intersport Deutschland and the Signa Sports Group have joined forces in purchasing: the sporting goods retailers have announced that they will in future concentrate their interests on the German and international procurement markets and operate under the common umbrella of the Intersport Group.
More power in the procurement of sporting goods: Intersport Deutschland and the Signa Sports Group have entered into a strategic business relationship. This was announced by the two sporting goods retailers on Tuesday.
According to the agreement, Karstadt Sports GmbH will initially be included in the central regulation of Intersport. Tennis-Point GmbH, a member of the Signa Sports Group, has already had positive experiences with a cooperation with Intersport, and further companies are to follow.
Representatives of both companies were delighted with the alliance: