Fashion-Power Group/Tittallon
Gronell outdoor footwear steps into the Chinese market
At the ISPO BEIJING show, apparel maker Fashion-Power Group also exhibited complementary functional footwear. Gronell, the Italian bootmaker, premiered in the Chinese market at the Tittallon booth – the garment brand that Fashion-Power (Hangzhou) manufactures and sells into China.
Fashion-Power is active in China as an original manufacturer of functional apparel. It operates two factories and employs more than 500 people. Sales, as of 2014, exceeded 5 million U.S. dollars.
Since 2007, Fashion-Power has been in charge of marketing Tittallon, a brand with Dutch roots, in the Chinese market. Gronell is one of Italy’s traditional manufacturers of rugged hiking, trekking and mountaineering footwear. The company was established in 1937.