GREEN CLAIMS - Shall I say it or leave it? Brand meets science and law.

  • Dienstag, 04. Juni 2024
    17:00 - 17:45 Uhr
    Add to Calendar2024-06-04 17:00:002024-06-04 17:45:00GREEN CLAIMS - Shall I say it or leave it? Brand meets science and law.Green Stage (A3.526)Ispo.comEurope/Berlinpublic
  • Event location
    Messe München, Halle A3, Green Stage (A3.526)
  • Ereignis
    OutDoor by ISPO 2024
  • Panel Talk
    Englisch
  • Thema
    Sustainability
  • Track / Segment
    Outdoor
Dr. Katja Middelhoff, Dr. Diana Born and Dr. Marc Herz look at sustainability-related advertising (green claims) from a scientific and legal as well as from a marketing and brand perspective. The discussion will evolve around the question, what can companies do to avoid the risk of greenwashing? The current legal and factual situation in Germany will be discussed, as well as the regulatory developments at EU level (including the Empowering Consumers Directive and the Green Claims Directive).
  • Dr. Diana Born
    Sustainability Expert
    K'UP
  • Dr. Katja Middelhoff
    Rechtsanwältin / Counsel
    CMS Hasche Sigle Partnerschaft von Rechtsanwälten und Steuerberatern mbB
  • Dr. Marc Herz
    Partner
    K'UP