The Olympic Games are a money machine: 15 top sponsors - including global brands such as Coca-Cola, Samsung and Airbnb - and 70 other companies are pouring billions into the IOC's coffers. All information about the olympic sponsors, partners and donors.
Olympic sponsors at a glance
- How much money does the IOC make from sponsoring the Olympics?
- How exactly will the Paris Olympics be financed?
- Who are the sponsors and partners for the Olympic Games in Paris?
- How much does it cost to become an Olympic sponsor?
- What do the Olympic sponsors receive in return?
How much money does the IOC earn from sponsoring the Olympics?
Alongside TV contracts, sponsors and partners are the main sources of income for the International Olympic Committee (IOC): An estimated three billion dollars are said to have been collected in the cycle with the 2022 Winter Games in Beijing and the 2024 Summer Games. No wonder: as the 16-day highlight of the sports season, the Olympic Games still reach billions of people - on TV screens, but now also primarily as trending content on social media. The IOC is also constantly trying to tap into new sources of funding - for example, there will be Olympic eSport Games in Saudi Arabia from 2025. The program of the classic Olympic Games is also being tailored to young target groups: Breaking (breakdancing) will celebrate its premiere in Paris.
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How exactly will the Paris Olympics be financed?
"The official budget for Paris is 4.4 billion euros, 96 percent of which is privately financed," says German IOC member Michael Mronz. According to the official budget plan, Olympic host Paris will receive 1.22 billion euros from the IOC. 750 million of this comes from TV rights, 470 million from partnerships with top sponsors. Other partners, primarily from France itself, will contribute as much as 1.226 billion euros. In addition, there is an estimated 1.1 billion euros from ticketing, 170 million euros from the hospitality industry and 127 million euros from product licensing. The remainder of the total sum comes from "other income" and four percent from public funds. However, the investments for the Paris Olympics are significantly higher than the official budget. 1.4 billion euros were spent on improving the water quality in the Seine alone, where triathlon and open water swimming are to take place.
Who are the sponsors and partners for the Olympic Games in Paris?
The IOC has a four-tier sponsorship system for the Paris Olympic Games, ranging from global TOP sponsors to national supporters. Compared to the last Olympic cycle, there have been changes in the TOP program: Allianz and Deloitte have replaced Dow and GE. The Olympic sponsors list at a glance:
Worldwide Olympic Partners Company name Sector In the TOP program of the IOC sinceCoca-Cola/Mengniu
Soft drinks/dairy products1986 (continuous Olympic sponsor since 1928) - first joint top sponsorship agreement with Chinese dairy group Mengniu
Airbnb Accommodation offers 2019 Alibaba Cloud services and e-commerce 2017 Allianz Insurance 2021 Atos IT 1992 Bridgestone Tires 2014 Deloitte Management and business consultancy 2022 Intel Processors and chips 2017 Omega Watches 2003 Panasonic Consumer electronics 1987 Procter & Gamble Hygiene products 2010 Samsung Communication and electronics 1997 Toyota Vehicles and mobility 2015 Visa Payment service provider 1986 Further sponsors Olympic Premium Partners Olympic Official Partners Olympic Official Supporters Accor Groupe ADP Abatable Groupe BPCE Air France ABEO Carrefour ArcelorMittal Air Liquide EDF Caisse des Dépôts airweave LVMH Cisco Aquatique Show Orange CMA CGM Arena Sanofi Danone CRYSTAL Decathlon Doublet Wasserman FDJ DXC Technology GL Events Egis Île-de-France Mobilités Enedis Le Coq Sportif ES Global PwC Eviden Fitness Park Fnac Darty Gerflor Garden Gourmet RATP Group Terraillon Highfield Hype Indigo La Poste Loxam Lyreco Miko Mondo MTD Myrtha Pools OnePlan Optik2000 Ottobock Rapiscan Systems Ranstad Re-uz RGS Events Saint-Gobain Salesforce SCC Schneider Electric SLX SNCF Sodexo Live! Syndicat des Eaux d'Île-de-France Technogym Thermo Fisher Scientific Tourtel Twist VINCI Viparis Westfield
How much does it cost to become an Olympic sponsor?
For the IOC's usual four-year cycle as a sponsor or partner, the 14 global partners cost at least a three-digit million sum. The joint contract of two companies is record-breaking: Veteran Olympic partner Coca Cola and the Chinese dairy company Mengniu are paying an estimated three billion dollars to the IOC for the Olympic Games from 2021 to 2032.
Bridgestone and Panasonic will each pay 200 to 250 million dollars for four years for their status as a global partner. Airbnb is said to have signed an eight-year contract until 2028 with payments of 500 million dollars.
What do the sponsors receive in return?
Products and services from the global sponsors and other partners are used at the sports venues and by the athletes. For example, Omega chronographs are used for timekeeping at competitions. Entertainment electronics for the athletes come from Samsung. At the Olympic sports venues in Paris, fans will only be able to buy Coca-Cola products at a hefty price of 4 euros per cup.
The sponsors and partners are the only brands that have the right to use the famous Olympic rings and the Olympic flame in their marketing activities.