“Sport is no longer confined to arenas and stadiums, but is blending seamlessly into the broader fabric of pop culture”, Serkan Yel, Strategic Advisor eSports/Gaming sums up the emerging synergy between sports, entertainment, and lifestyle. Athletes are becoming fashion icons and sporting events are the next big performance spectacle to watch in the coming years. The fusion of audiences shows that you don’t really need to know the game to love it anymore! The US leads the way in this hype generated by clever marketing tactics and carefully planned strategies that have blurred the lines between sports and entertainment. So, what does this spell for brands in the sports business?
All insights at a glance:
- Sports Incorporating Entertainment Elements
- Athletes as Style Icons
- Popularity of eSports/Gaming
- Need for Personalised Engagement
- Emergence of Augmented/Virtual Reality
- Growth of Social Media and Digital Platforms
- Technology Integration
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