Sponsorship goes far beyond mere financing. Sponsorship is not one-sided and benevolent support, but a strategic counter-transaction that is of great importance for companies as well as for clubs and event organizers. Hans-Willy Brockes, CEO of ESB Marketing Netzwerk, is a pioneer in the world of sponsorship. He shares his valuable experience and tips on how to successfully find sponsors and build long-term partnerships.
Everything you need to know about finding sponsors at a glance
- Finding sponsors = seeking strategic partnerships
- Professional sponsoring concepts instead of unstructured requests
- Finding the right sponsors
- Strengthening employer branding through sponsoring
- The future of sponsorship is digital and individual
5 factors for successful sports marketing of athletes
8 trends that are revolutionizing sports sponsorship
Conclusion on the topic of finding sponsors
Sponsorship is a versatile instrument that goes far beyond the mere financing of sport. It requires strategic planning and a deep understanding of the sponsor's goals if you want to find good and sustainable sponsors. If you follow these 5 tips, you have a good chance of establishing successful and long-term partnerships. You can find out more about this topic on December 2 and 3, 2024 at Sport Marke Medien as part of ISPO Munich.