8 trends that are changing sports sponsorship for good

Sports sponsorship once began with the labeling of jerseys, boards and ballpoint pens. Today, social media, sustainability aspects and many new sponsorship activations are standard. Hans-Willy Brockes, CEO of ESB Marketing Netzwerk and organizer of the SPORT MARKE MEDIEN congress, shows how current trends are driving further strong growth in sports sponsorship.

All sports sponsorship trends at a glance:

1. New technologies increase sports consumption
2. Hyper-personalization and interaction with sponsors
3. Real storytelling is revolutionizing sports sponsorship
4. Sports sponsorship must demonstrate performance
5. Sports influencers are taking over in the digital age
6. (Major) events are the high places of the sports sponsorship world
7. Sports sponsorship as a strategic tool for recruiting and employer branding
8. Grassroots and youth sports offer new sports sponsorship and CSR opportunities