Short-term trends characterize the sports market, even if they do not always promise long-term success. Learn from the examples of kybun and Joya how brands can strengthen their identity worldwide through a clear marketing strategy and a unique product experience. In an environment of constant change, they consistently focus on their roots and authenticity and prove that brands can secure their long-term success through consistency and credibility. But how exactly can authentic branding be best implemented in a global market landscape?
kybun and Joya will present their innovative products to an international audience at ISPO 2025 in Munich. Discover the latest trends in the sports industry and be inspired by globally successful brands. Be there - from 30 NOV.- 02 DEC. in Munich.
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Attitude Compass 2025: How values shape brand identity and business success
Do you want to experience first-hand what a real product experience can look like?
Then don't miss the opportunity to visit kybun and Joya and other international brands at ISPO 2025 in Munich.
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kybun and Joya know what is important in today's sports industry: authenticity, clear values and courageous decisions as a brand strategy lead to strong, global brand loyalty.
ISPO 2025, as the flagship event of the global sports industry, calls for courage. With curated theme areas and international attention, ISPO offers the ideal platform to discover new trends and present innovative solutions to an international audience. Gain strategic orientation with the help of practice-oriented examples such as kybun and Joya and learn how innovative solutions can be integrated into existing marketing strategies. Don't miss it - from 30. NOV. - 02. DEZ. in Munich.