Improved sun protection in textiles, trail running in winter, muted colors, backpacks for every style and adventure and retailer training for sales success - these are the sporting goods trends for winter 2025 and 2026. ISPO.com has spoken to many brand representatives and compiled the highlights.
At ISPO 2025, we are focusing on retail - with concrete formats that provide orientation, impart knowledge, build networks and enable business opportunities. Our Retail Initiative 2025 puts the focus on retail - be there from 30 NOV. - 02 DEC.
- Color Trends
- Backpacks Always Work
- Winter 2025/26 Will Be PFAS Free
- 100% Goggles
- Trail Running Instead of Ski Touring
- UV Protection with UPF 40
- Sports Trends
ISPO Textrends: Colors for fall/winter 2026/27
Outdoor Fashion 2025: Between performance, style and sustainability
"BPA-free": 11 facts worth knowing about labeling
5 contradictions in winter sports: how can the climate turnaround succeed?
In general, all brand representatives emphasize that direct contact with dealers is of crucial importance. Only through this exchange can benefits and innovations be communicated effectively. Retailers who understand the latest trends and developments at an early stage and incorporate them into their product ranges have the opportunity to act as pioneers in a rapidly changing market. At a time when sports and consumer behavior are becoming increasingly diversified, this exchange is essential in order to remain competitive.
ISPO 2025 offers the ideal platform for precisely this exchange. On site from 30. NOV. - 02 DEC. you will have the opportunity to make valuable contacts and develop your business sustainably through exchange, inspiration, innovative products, new brands and industry insights.
The 5 biggest retail trends that will change bricks-and-mortar retail by 2030