Since joining Burton in 1997, John Lacy has held roles across customer service, product development, sales, and executive leadership. Promoted to President in 2016, he guided the company through a challenging retail landscape, boosting direct-to-consumer efforts and positioning Burton for financial success. In 2018, he became Co-CEO with Donna Carpenter, leading the company to exceed financial goals for two consecutive years by increasing sales, reducing inventory, and enhancing DTC initiatives.
In 2020, JL became sole CEO, with Donna transitioning to Chair of the Board. He led Burton through the COVID-19 crisis, accelerating its transformation into a purpose-led, consumer-centric, digital-first brand. John focuses on honoring Jake and Donna’s legacy while positioning Burton for long-term success. He works with the global executive team on strategic priorities and oversees day-to-day operations across product, marketing, finance, and international divisions.
An avid snowboarder, skateboarder, and surfer, John lives in Burlington, Vermont, with his wife and two daughters.