28.05.2018, Barcelona
ISPO Academy Barcelona
ISPO Academy Header

Get immerse in "PROXIMITY"

On May 28, 2018 Firamunich, S.L, official representation of Messe München in Spain and in collaboration with AFYDAD (Spanish Sports Industry Association) and the Barcelona Moda Centre, will organize the 6th ISPO Academy Barcelona, where retailers, brands, media and entrepreneurs of the sport sectors will meet.

In this new edition of ISPO Academy the topic will be "Proximity" and will revolve around the importance of the Consumer Centric Strategy and the Frictionless Consumer Experience. Throughout the morning, various experts in the subject will go deep into the strategies to bring the product to the consumer and the creation of an approach adjusted to the user experience at the sales point and through after sales. It will count for example with Ivo Güell i Torné, Director of Idei Training Consultants and speaker at ESADE Business School, who will delve into the possibilities of M2M communication in the market.

Venue: Barcelona Moda Centre,  Ronda Maiols, 1, 08192 Sant Quirze del Vallès, Barcelona


The Program

Participants welcome and registration

Andrés de la Dehesa, Afydad’s President

Do we want fans or do we want costumers?

Albert Fradera Owner and CEO 1to1 marketing services

"DIGITIZE" – Digital transformation as a growth driver – ISPO Digitize

Christoph Rapp, International Retail & Sales Manager ISPO and Andrés de la Dehesa, Codificación Deportiva Sportmas CEO

Break - Networking coffee
"Buying behaviors that will change the world"

Borja Martín General Manager Salvetti Llombart

"An experience on the costumer’s mind"

Ivo Güell i Torné, Idei Consultores de Formación Manager and Speaker en ESADE Business School

Closing Remarks

Marta Bombardó, General Manager - BMC / Martina Claus, Managing Director - FIRAMUNICH, S.L.



Admission is free with previous registration