On May 28, 2018 Firamunich, S.L, official representation of Messe München in Spain and in collaboration with AFYDAD (Spanish Sports Industry Association) and the Barcelona Moda Centre, will organize the 6th ISPO Academy Barcelona, where retailers, brands, media and entrepreneurs of the sport sectors will meet.
In this new edition of ISPO Academy the topic will be "Proximity" and will revolve around the importance of the Consumer Centric Strategy and the Frictionless Consumer Experience. Throughout the morning, various experts in the subject will go deep into the strategies to bring the product to the consumer and the creation of an approach adjusted to the user experience at the sales point and through after sales. It will count for example with Ivo Güell i Torné, Director of Idei Training Consultants and speaker at ESADE Business School, who will delve into the possibilities of M2M communication in the market.
Venue: Barcelona Moda Centre, Ronda Maiols, 1, 08192 Sant Quirze del Vallès, Barcelona