The OutDoor trade fair will be held in Munich for the first time in 2019. On 27 June, the new OutDoor by ISPO trade fair concept was presented in a launch conference and broadcast via live stream.
Klaus Dittrich, Chairman of the Board of Management and CEO of Messe München, sees Munich "as an outdoor Mecca and "the perfect incubator for this development".
Tobias Gröber, Head of ISPO Group, explains how Messe München intends to implement these requirements: "We do not see the outdoors as a definition of a sector, but rather as a mindset that we all create together: brands, retailers, consumers and media."
Markus Hefter, Exhibition Group Director OutDoor by ISPO, emphasises that this is not just about a trade fair: "We are highly motivated to develop the new platform with all participants. Brand, trade and consumer. 365 days, online and offline."
Mark Held, Secretary General of the European Outdoor Group, says: "OutDoor by ISPO is the international platform for the outdoor industry, which creates content, promotes relationships, arouses enthusiasm for outdoor topics and creates new opportunities. An inspiring idea that unites the community and opens the industry to new markets, target groups and industries."
Frank Quiring, Manager at Rheingold, is one of the speakers on stage during the Round Table Discussion.
The participants of the round: Claes Broqvist - Oberlap, Caspar Coppetti - On Running, Reiner Gerstner - TQ, Christian Langer - Gore, Frank Quiring - Rheingold, presenter Nina Eichinger. (f.l.t.r.)
Reiner Gerstner, Chief Marketing Officer at TQ-Group.
Caspar Coppetti from the Swiss start-up On Running and "Founder of the Year 2016".
Claes Broqvist, Chief Sales Officer of the Oberalp Group. It includes Salewa, Dynafit, Wild Country and Pomoca.
The audience will be introduced to the new concept, which offers an online and offline outdoor experience 365 days a year.
Outdoor by ISPO is more than just a trade fair. The guests could convince themselves of this and be inspired after the event.
The focus is on consumers and their outdoor experiences, experiences and discoveries.
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