Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.
Digitalization is also reaching outdoor enthusiasts. But what digital tools do customers really need? This is what ISPO Open Innovation and Jack Wolfskin want to find out in a survey. All participants receive a reward.
At the ready-to-wear fabric show, Munich Fabric Start, the Sustainable Innovations forum was attracting a lot of attention. The forum highlighted concepts, that could define a new era of sustainable solutions.
Natural, recyclable and also biodegradable. Merino wool is fast becoming a key contender for its breathability, thermal regulation and anti-odor, all inherent functions that appeal to the consumer, combined with its natural DNA.
Denim continues to drive developments in adapting this global favorite fabric to meet the constant demands of sustainability combined with reinventing season after season. Global mills are outlining their latest developments with the focus on water-saving solutions .