Unveiling the Best Products for Fall/Winter 19/20 from all of the products, ISPO.com highlights the reason why these products excelled and were selected by the jury.
Winter sports are fighting for their customers of tomorrow — a panel of experts answer the most important questions: How can children be persuaded to take up skiing? How can ski resorts be made more attractive? What new target groups are there?
Sneakers are also more and more popular among women. Experts explain the trend of athleisure – and the marketing of global sports brands, who collaborate with designers and female influencers. Even high-fashion brands are joining in.
Röjk Superwear has announced that unless they can make their products 100 per cent biodegradable and natural, they will not put them into production in order to set a pledge for the environment.
Germany’s leading winter sports expert analyzes the current situation and the future of the industry. He points out a few clear deficiencies — and has some recommendations for the future.
Climbing has its origins on the rock face – and so, in nature. How are manufacturers approaching the issue of sustainability? And how are they fulfilling their responsibility to society?
Climbing is becoming increasingly more digital: Sponsored athletes engage over social media, while climbers learn about products and training online. How are companies adapting to the climbing community?
The US snowboarding market can look back on the best winter of recent years. The community is experiencing a revival and there's a lot going on in terms of board shapes, core brands and women's snowboarding. We have the most important insights.