Winter sports are fighting for their customers of tomorrow — a panel of experts answer the most important questions: How can children be persuaded to take up skiing? How can ski resorts be made more attractive? What new target groups are there?
Sneakers are also more and more popular among women. Experts explain the trend of athleisure – and the marketing of global sports brands, who collaborate with designers and female influencers. Even high-fashion brands are joining in.
Climbing is becoming increasingly more digital: Sponsored athletes engage over social media, while climbers learn about products and training online. How are companies adapting to the climbing community?