Lisa Amenda

Outdoor by ISPO Trend Report Sustainability, Part 1

Sustainability and Outdoor: Focus on Recycling and Ocean Waste

Outdoor and nature belong inseparably together. No wonder that the topic of sustainability is a matter close to the heart of the outdoor industry. The OutDoor by ISPO Sustainability Trend Report shows how brands protect the environment. Part 1: Recycled materials and products from Ocean Waste.

Recycling und die Verwendung von Ozeanmüll als Ressource wie bei adidas Parley sind aktuelle Outdoor-Trends.
Recycling and the use of ocean waste as a resource like adidas Parley are current outdoor trends.

For the outdoor industry, global challenges such as climate change, plastic waste and species extinction are also, or especially because nature is important in all outdoor activities, an issue. This is demonstrated by a look at the innovations and visions for summer 2020, which will be presented from the 30th of June to the 3rd of July 2019 at OutDoor by ISPO in Munich, where the CSR Hub & Sustainability Kiosk in Hall B6 will also be setting up a special Focus Area on the subject of sustainability.

Recycled materials prove to be environmentally friendly alternatives to conventional nylon fibers. In addition to the ability to recycle materials, the focus is increasingly shifting to the idea of recycling management, i.e. to recycle synthetic fibers again and again.

A growing trend in the field of sustainability in the outdoor and sporting goods industry is the use of regenerated materials. Instead of ordinary mesh, manufacturers are increasingly relying on Econyl. This is a 100% regenerated and regenerative nylon fiber made from nylon waste, such as discarded fishing nets, by the Italian producer Aquafil.

Also read parts 2 and 3 of the OutDoor by ISPO Sustainability Trend Report:

Part 2: Renewable natural materials

Part 3: Environmental protection as a business objective

Waste from Landfills and Oceans Becomes Outdoor Material

Partners from all over the world supply Aquafil with such waste from landfills and oceans through a specially introduced take-back program, which is then processed in several stages into new nylon fibers.

In their function - long durability, breathability and tear resistance - they do not differ from conventional nylon fibers, but they can always be recycled and reshaped. According to the manufacturer Aquafil, 10,000 tons of Econyl save around 70,000 barrels of crude oil and 57,100 tons of CO2 emissions.

For example, the production of Econyl reduces the impact on the greenhouse effect by around 80 percent compared to conventional nylon fibers, and the fiber will be used by many manufacturers in their collections in the summer of 2020.

adidas Presents New Parley Editions

Among other things, the Austrian shoe manufacturer Dachstein is using the material for the first time in its summer collection in the Urban active models. These models consist of a material mix of recycled microfiber and regenerated Econyl. The inner lining is also made of recycled mesh and the sole is proportionally made of recycled rubber.

The Californian clothing manufacturer Prana will be abandoning new polyester and nylon in the summer of 2020 and will be using 100 percent Econyl in its swimwear collection.

adidas continues its work with the organization Parley for the Oceans and presents three products as exclusive Parley editions at OutDoor by ISPO. Including the Terrex Free Hiker. The upper of the shoe is made of recycled Parley Ocean Plastic, breathable and lightweight. Thanks to adidas Primeknit, it should adapt flexibly to the shape of the foot.

Jack Wolfskin and the North Face with Sustainable Materials

The German manufacturer Jack Wolfskin also relies on recycled materials for its summer collection 2020: "Particularly noteworthy is our world's first 100 percent recycled and highly functional PES membrane," explains Daniele Grasso, Director Apparel Jack Wolfskin. Some models with the membrane can already be found in the winter collection 2019/20. From summer 2020, the membrane is to be rolled out onto the entire Jack Wolfskin Texapore Ecosphere series, which mainly comprises outdoor jackets.

The American apparel manufacturer The North Face processes the in-house Futurelight membrane presented at ISPO Munich 2019 for the first time in the summer collection 2020. The lightweight membrane is manufactured using nanospinning technology. This creates openings in the nanometer range that make the material particularly vapor-permeable, i.e. breathable, but also waterproof.

In the 2020 summer collection, for example, The North Face uses the membrane in the new Tente Futurelight jacket. In addition to the revolutionary membrane, the trail jacket is manufactured with an outer fabric made of 100 percent recycled nylon fabric and a lining made of recycled polyester.

Both adidas and The North Face have convinced the jury of Outstanding Outdoor, the award for the outdoor industry, with their (sustainable) products. The products will be presented at OutDoor by ISPO.

Longevity and Recycling Management

An important aspect of sustainability is the longevity of products. The earth's resources are finite; the longer consumers can use a product, the more environmentally friendly and resource-friendly it is. Many manufacturers have therefore been relying for a long time on durable and well thought-out products that at best last for generations.

For example, the American drinking bottle manufacturer Klean Kanteen uses a resistant powder coating. The Klean Coat is four times more robust than the original Klean Kanteen coating and does not flake off.

Primaloft also extends the service life of its products. In January, the American materials research company introduced Primaloft Bio, the first biodegradable synthetic fiber made from 100 percent recycled material. Now the company is presenting that the fiber already presented is renewable in the sense of a real recycling economy.

In the so-called Circular Economy, the focus is on minimizing waste and recycling raw materials. The model is regarded as a sustainable alternative to the classical linear economic method, in which a large part of the raw materials used are deposited after their useful life and only a small part is recycled.

And here you can read parts 2 and 3 of the major sustainability trend report:

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Lisa Amenda