Louisa Smith
Louisa Smith

Outstanding Anniversary in Textile Industry

Schoeller Celebrates 150 Years of Textile Success

It is no mean feat being able to claim you are a European textile manufacturer in todays competitive market. The European textile industry, once a bastion of developments, has decreased over the last 30 years with increased competition from global players. So Schoellers anniversary year is somewhat unique, in that they have maintained 150 years of European innovation and textile manufacturing and continue to do so. Siegfried Winkelbeiner, CEO of Schoeller Textil AG, shares the secret of Schoellers success with ISPO.com.

Schoeller's headquarters in Sevelen, Switzerland.
Schoeller's headquarters in Sevelen, Switzerland.

As a global textile solutions brand, Schoeller specializes in the development and production of innovative technical fabrics and smart textile finishing technologies. What began as Switzerlands first worsted yarn spinning mill in 1868, has achieved worldwide recognition for its high-tech textiles and its dedication to sustainability. For its more than 500 brand partners (that read like a Whos Who of the outdoors and sports brands) in 50 countries, Schoeller produces an average of over six million meters of performance textiles per year in its mills in Sevelen, Switzerland and Balingen, Germany.

Schoellers Sevelen headquarters include its production facilities that house weaving, dyeing, lamination and coating departments, as well as the state-of-the-art research, development and testing laboratory. Its on-site administrative building is home to the design and sales, IT, marketing and accounting teams.

Schoeller is forerunner in sustainability

Sustainability has always been of great importance at Schoeller. In 1994, it was the first active-wear and leisure-wear manufacturer to receive Oeko-Tex Standard 100 certification. Schoeller also served as one of the founding developers of the bluesign system, which has since become established worldwide. In 2008, Schoeller then became the first company to receive the bluesign award.

Being able to reflect upon 150 years of textile experience, customer relationships and progress is an incredibly proud moment for our entire Schoeller family. This milestone is one for which we would like to thank our consumers, customers, and partners who have continually supported and inspired our advancements. Protecting and supporting millions of consumers in doing what they love most and keeping a close eye on the next level of innovation every day, drives us on and gives us tremendous fulfillment - just as I am sure it did for Schoellers founder, Rudolph Schoeller, so many years ago,” said Siegfried Winkelbeiner, CEO Schoeller Textil AG.

Siegfried Winkelbeiner is CEO of Schoeller Textil AG since 2012.
Siegfried Winkelbeiner is CEO of Schoeller Textil AG since 2012.

Reinvention and adaptation to the changing demands of the markets is key to success

With the European textile industry smaller than ever, it is refreshing to see a textile brand that still dominates in this field and still manufactures in Europe, when so many other textile brands have relocated overseas. For Schoeller, the success story isnt just down to the innovation and delivery of textiles, but also the close partnership the company has with the many brands that used Schoeller textiles in end products.

Schoeller has managed to reinvent itself time and again, to adapt to the markets, but also to shape the market in important areas. A successful business also needs great partners. For this we are globally networked to assure that we are in the forefront of new developments. We have built the right workforce and set up factories, which fulfill sustainability standards, and are tuned to handle complex innovative fabric and knits production,explained Mr. Winkelbeiner.

At the forefront with sustainable innovations

Schoellers innovations include its c_change membrane technology, the worlds first intelligent membrane, as well as the well-known NanoSphere that keeps textiles dry and clean, coldblack and corkshell technologies. 3XDRY Bio and ecorepel Bio, the new PFC-free technologies based on renewable raw materials, were first introduced to customers in 2016.

In 2012, Schoeller joined forces with the Eschler Group, experts in tailored, knitted fabric solutions, to offer an extensive range of complementary textile options to its joint brand partners. Today, as ever, Schoeller strives to deliver what our brand partnersend users need to differentiate themselves,” said Mr. Winkelbeiner.  “We work to stay ahead of the curve on all fronts providing our customers with what they need, sometimes even before they know they need it.

3XDRY-ecorepel Bio is PFC-free, based on renewable resources and bi-products of the food industry.
3XDRY-ecorepel Bio is PFC-free, based on renewable resources and bi-products of the food industry.

Biotechnologies and electronics in textiles

Performance textiles are becoming smarter, asking Mr. Winkelbeiner is it feasible that we will eventually be wearing self-cleaning and self-healing fabrics in years to come? His answer is both positive and enlightening: 

This is exactly our way of thinking. We want to build up the positive image of the textile industry’s future and emphasize that textiles are highly innovative and also a worthwhile industry, especially as textiles and electronics continue to merge. And we think, with textiles, we have an exciting future before us with developments, which we can at the moment not imagine.

Schoeller dryskin is made from a unique yarn. Sensil heat, using coffee charcoal processes, creates lightweight warmth.
Schoeller dryskin is made from a unique yarn. Sensil heat, using coffee charcoal processes, creates lightweight warmth.

With a heritage of pioneering innovation, the company is determined to have a leading role in future developments that will define tomorrow’s textile needs, including even more intelligent textiles.

Schoeller is well positioned to benefit from the trend ‘Smart Textiles’ (meaning intelligent textiles, in which, for example, electronically conductive threads are interwoven) to the ‘second skin’, as the necessary technologies and skills are available but need to be fused much more sustainably. We also use our innovative strength to ensure that Schoeller’s offers are regarded as a sustainability standard in the textile world,he added.

Schoeller and their partners continue creating the future

The chosen slogan for Schoeller’s jubilee - “creating the future since 1868” - was selected with a purpose in mind, explained Mr. Winkelbeiner. “In order to succeed as an innovative company, it is not enough to have a good research department. No, all employees must have innovation in their genes, and this is what we have. Only in this way products can be created over and over again, enabling our customers to make differentiated products, thus making all our lives more successful, safer, more comfortable and more livable.”

Mega Trends Spring/Summer 2022
Discover more than 240 textile products as well as the complete trend information and color palettes for Fall/Winter 2022/23 and Spring/Summer 2023.

The digital Trendbook features:
✓ More than 240 of the most innovative materials selected by the jury ✓ All products with clickable contacts and company details
✓ 3 Mega Trends for Fall/Winter 2022/23
✓ 5 Textile Trends for Fall/Winter 2022/23
✓ General Color Chart for Fall/Winter 2022/23
✓ Preview on Textile Trends for Spring/Summer 2023 and color cards
Share article
Louisa Smith
Louisa Smith
Topics in this article