ISPO MUNICH 2017: The Highlights on Monday

The first day of ISPO MUNICH 2017 brought the world of sports business once again together in Munich. There are also many highlights waiting on the second day including celebrities. Here are our tips for the Monday at ISPO MUNICH.

ISPO MUNICH opened its gates at 9:00 a.m. sharp.
Finally, ISPO MUNICH opens its gates at 9:00 a.m. sharp. ISPO MUNICH opened its gates at 9:00 a.m. sharp.

11 am: Ultrarunner Florian Neuschwander is a guest at Garmin booth in hall B4.401. The "Wings for Life World Run"-Germany winner talks about his life as ultrarunner and training methods and how he became a social media phenomenon.

Women Want Technical Features Too

11.30 am: Meanwhile gender marketing plays an important role in the sporting goods' industry. The times when the color of a product was simply adjusted are over. Today women want technical features and systems that are developed specifically after their needs. New strategies are needed for the target group women. At the ISPO ACADEMY conference Konstantin Rentrop from Sporthaus Schuster, Julia Baumann from Marmot Mountain GmbH and Cornelia Steinborn from Edding L.A.Q.U.E. will discuss women in sports business and women as target group. Entrance East at the ISPO ACADEMY stage.

Challenges for the winter sports industry

1 pm: A number of manufacturers and huge competition. Uncountable variations of products in a market full of demanding customers. The winter sports industry has a big challenge in front of it. How can the industry lead more people back to the snow? Among others trade fair boss Klaus Dittrich, Jochen Schnell from Intersport Deutschland and Martina Ertl-Renz from Dein Winter. Dein Sport. are talking about this topic at the symposium "Dein Winter. Dein Sport." (Your winter. Your sport). Entrance East on the ISPO ACADEMY stage.

3.30 pm: Next to ISPO the symposium from ISPO and adidas "The power of innovation – Digitization as growth impulse for industry and trade". This will be discussed in the congress center ICM.

Who are the winners of ISPO BRANDNEW?

4 pm: 8 of the most innovative start-ups of the sports business will be awarded on Monday. In the ISPO BRANDNEW Village in hall B5 booth 234. Find more information about this here >>>

4 pm: During the time of the ISPO BRANDNEW ceremony you can meet the FC Bayern women in the Bavaria Lounge. The players will also take a walk around ISPO MUNICH 2017 and test different products.

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