The trend information developed by ISPO TEXTRENDS highlighted the need for meeting personal goals, whether on a high performance level or through experiencing something new on a more leisurely and wellbeing approach.
The outdoors market is expanding, brands should be aware of consumer needs, especially the millennials, who are reaching their peak purchase power, seeking out the much sought after work/life balance, rather than just the hardcore sports participant at a professional level.
For the outdoor market there is a surge in high performance apparel, soft-wear, backpacks, tents and footwear, with the companies selected to feature in ISPO TEXTRENDS at the ISPO SHANGHAI delivering, not just on function but also on style.
There is also an increase in water sport activities from kayaking to surfing, kite surfing to free diving to surf-wear that crosses over into street sports, inspired by the athleisure aspect that has dominated the activewear/lifestyle market.
From attending music festivals to taking to travel, performance fabrics feature across a wider spectrum of the market than just the traditional sports market.
With a super strong emphasis on style, vitality and technicity, ISPO TEXTRENDS leads the way in delivering on-target qualities in all sectors of the textile chain to guarantee that the sports sector has a strong bearing. The selected products seamlessly react and adapt, having anticipated the consumers’ requests for the various activities pursued.
Products Embrace Mega Trends
Fabrics selected for the Spring/Summer 2019 pull from ISPO TEXTRENDS mega trends and overall trends for the season, as the consumer adjusts their expectations and continues to pursue the concept of a work/life balance.
A key mega trend is ‘MOMENT’ with consumers realizing they have an abundance of ‘stuff’ in the form of multiple gadgets, appliances and personal possessions, there is a notable mood to pushing forward to outdoor experiences to share on social media and via group apps.
Consumers now realize activities and experiences shared on social media have much more kudos than having the latest must-have item. This is about taking time out, encountering new experiences and locations in the great outdoors through to more extreme sports, and most importantly sharing it.
Fabrics selected for the season have also embraced the ‘DYNAMIC’ mega trend, focusing on a renewed efficiency that comes into play as we clean up our act on the sustainability front.
A range of recycled and bio synthetic fabrics feature alongside the inherent and also enhanced possibilities of natural fibers including cotton, merino wool and modal.
Cleaner technology also comes through with one dye-bath processing, reducing water consumption to layering technology that adds added value to the consumer, eliminating finishing process and harsh finishes.
Hybrid fabrics that reduce the garment processing stage also feature as body mapping and zoning are applied into the fabric seamlessly, rather than being inserted by machine.
The final mega trend, ‘CALM’, is evident through all the selected products. With a noticeable nod towards lightweight qualities and a new sensual and soft touch in all sectors of the market without neglecting the multi functional technically and creativity.
Surface effects also come through, with the color palette for the season ranging from a deep intensity contrasting with a fresh tropical tone through to muted hues.
ISPO SHANGHAI a Showcase for Trends of 2019
From the 6-8th July 2017, the innovative ISPO TEXTRENDS forum will highlight all the latest selected developments for Spring/Summer 2019 at ISPO SHANGHAI.
In addition, on the 7th July there will be a fully illustrated presentation of not just the trends and color palette for this season, but a recap of the trends for Fall/Winter 18/19.
PERFORMANCE CHECK LIST FOR SPRING/SUMMER 2019
- Increased sustainability - recycled and bio synthetics feature
- The inherent performance of natural fibers come through strong for the season
- Reduction in energy and water in finishing processes
- Surface effects feature through 3D optical effects and actual physical structures
- UV protection, moisture management, cool touch, anti-bacterial, quick dry are all key
- Salt and super chlorine resistance for water-based activities
- High level performance fabrics with lighter weights and super soft touch