Growth Potential in the Sports Market: Studies See Consumers as the Focus

ISPO MUNICH and the Spanish Sport Industry Association (AFYDAD) presented two current market studies during the fifth ISPO ACADEMY Barcelona. The central finding: There is growth potential, but the end consumer needs to be the focus of the industry’s efforts if this potential is to be utilized. 

The Spanish Sport Industry Association (AFYDAD) and the ISPO trade fair presented two current market studies
The Spanish Sport Industry Association (AFYDAD) and the ISPO trade fair presented two current market studies

On this point both Barcelona speakers Jaume Ferrer, Sports Panel Director, and Christoph Rapp, ISPO International Sales & Retail Manager, were in agreement. Their presentations were made in front of a prominent audience of experts. The Catalonian sports minister, Gerard Figueras, was on site and opened the event. Ferrer presented a market study on the Spanish sporting goods market, while Rapp presented the ISPO Sports Evolution Report

Even though the industry showed healthy growth in both Spain and the DACH region, it faces a multitude of challenges in both areas. The study commissioned by the AFYDAD gives a deep insight into the Spanish market: sales figures, market volume, average per capita expenditures for sporting goods, and the importance of various distribution channels were all displayed.

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ISPO Sports Evolution Report

The ISPO Sports Evolution Report captures the perspective of the end consumer and asks their view of the current transformation of the sporting goods market in the DACH region. It reports that digitization is laying hold of and changing several sectors of the sporting goods industry. At the same time, the topic of sustainability is rising in importance for the end consumer. Logo
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Ben van der Burg spoke about virtual reality, wearables, and 3D printing at the ISPO ACADEMY in Leusden.
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