Chinese start-ups will have their very own dedicated exhibition space throughout the entire multi-segment sports trade fair event to present their products to trade fair goers, exchange ideas and network.
“We’ve seen over the past three years that more and more start-ups are being founded in China,” says Oliver Wang, Director of Business Development at Sunhills. Together with Sergio Hang, Wang is in charge of pulling off the ISPO project at the trade fair in Beijing, and highlights the importance of the Start-up Village
“It’s not just about finding future investors for these start-ups because we’re also working to establish ISPO BRANDNEW at ISPO SHANGHAI as well,” explains Wang in a conversation with ISPO.com. Innovative companies can rapidly establish themselves on the Chinese market and gain attention on the European market as well – like designer Rico Lee has done.
In 2016 Lee was the first person from China to make it to the ISPO BRANDNEW finalist round at ISPO MUNICH, impressing the jury with his winter jackets made using waterproof denim fabric. (Learn more about Rico Lee – ISPO BRANDNEW finalist – here). “Innovation is what these start-ups specialize in and we hope to spread this creative spirit to every corner of the Chinese sports industry,” says Hang, Assistant New Business Development at Sunhills.
ISPO BEIJING 2017 presents the most important companies to see at ISPO BEIJING 2017’s Start-up Village:
In addition to the four companies listed above, the founders of FlipSled and Stary, which produces electrically operated skateboards, will give keynote speeches at the Start-up Village. Podoon (intelligent shoe inserts) will also be there, as will designer Rico Lee.