The participants get to know each other quite quickly in small groups.
The pro guides help in every situation, even when it involves the handling of new gadgets.
During the activities the new gear is put to the acid test.
"There is no pressure to learn a new sport among women."
Someone who has tested the material themselves is a lot closer to the brand than it would ever be possible in a sports store.
For a lot of women it is nice not to be pressured by ambitious men.
Following an exhausting sports day is a relaxing evening.
Fitness camps aren't just effective, but the joined experiences also bring the women closer together.
The brands can present their products in an ideal situation to the women in the sports camps.
From food supplements to sports gear, the sport camp participants are well cared for.
"The participants combine the brands with their beautiful memories of the camp" – this is how branding works.
