Business models

Every sports brand has hidden potential which it can use to increase profits. An expert explains wherein this potential lies with five easy questions. 

Climbing specialist Red Chili has joined the Vaude Group. The company founded by Stefan Glowacz and Uwe Hofstädter is merging with Edelrid. 

In 2012, Jonas Reckermann became an Olympic beach volleyball champion – the year after that, he had to end his career, and before him stood the question, “How do I make gold into money?”

Boot Bananas help against nasty odors in shoes – completely naturally. Here, the founders explain their business model.

There are many fitness studios with different offers. Find out here what a good gym has to offer for optimal training and what gym operators have to consider when opening a new gym.