What’s happening at the sports fashion company Bogner since owner Willy Bogner stepped back from the operative business? CEO Alexander Wirth explains the restructuring in an interview.
With its discount campaigns, Black Friday is a celebration for retailers and customers. The outdoor company Patagonia now wants to make use of the day with a donation campaign to place the focus on sustainability.
This is the first time the virtual reality fitness device Icaros has been used by a major fitness studio chain. From 2017, the ISPO BRANDNEW Overall Winner could also be in use in other studios.
The outdoor company Patagonia is positioning in the minds of its customers with its eco-campaigns: Worn Wear, repairs, and campaigns are set to increase awareness.
Overloaded businesses are old news. Today’s retail design above all needs atmosphere, emotions, and clarity. Industry expert Anny Cardinahl explains the latest trends and requirements for sports businesses.