Skis and ski boots are personalized, individualized and custom-made: More and more winter sports fans want to hit the slopes with products especially made for them. How major brands are also joining the trend.
The winners of the ISPO Brandnew 2019 have been announced: The Overall Winner Original+, a product for mass production, is expected to develop the ski market strongly after the ISPO Munich 2019. The other prizewinners were surprised by personalisable functions and new safety features.
The 2018/2019 season is around the corner, and with it come numerous innovations for making the lives of skiers and snowboarders easier. Above all new developments stands the desire for more flexibility. ISPO.com presents the trends.