The ISPO whitepaper series Chinese Sports Consumer Values offers new insights about Chinese sports and outdoor customers. For Western companies, China's stressful work habits can turn into an opportunity.
Register online and get your free ticket for ISPO Beijing in no time. Find all the information you need about registration, ticket prices and the ISPO Card—and discover the benefits of the international trade fair for the sports business.
China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.