Data Protection


Messe München GmbH (Munich International Trade Fairs) thanks you for visiting our website and for your interest in our company and our products. We take the protection of your private data seriously and we want you to feel comfortable when visiting our Internet pages. The protection of your privacy is of the utmost importance to us. Therefore it goes without saying that we comply with statutory provisions for data protection. Our employees are obligated to treat all information confidentially and they receive regular training in the areas of data protection and data security. In the sections below, we would like to briefly explain how we protect your data and what it means for you when you make use of our online offers.

Access data
When our Internet pages are called up, Messe München GmbH receives access data which is stored for protective purposes that basically allows us to identify you. This data includes

  • the name of your Internet service provider
  • the country you come from
  • the website you come from to visit us
  • the search term you use, if you come to our site via a search engine
  • the websites of ours that you visit
  • the user tool (web browser, operating system) you use to access us
  • files that you download from our site (e.g. PDF or Word documents);
  • the duration of your visit
  • the date and the time of your visit

This will enable us to optimise our offerings as a whole and personalise the content specifically for you, e.g. recognise you as a return visitor to our Internet offering. If you have an existing data set, the new Data can be allocated to this data set in many cases.

Personal data
Personal data is information that is used explicitly to determine your identity. It includes information such as your name and your postal or e-mail address. The only time we save personal data in addition to your access data is if you give us this information voluntarily, e.g. as part of a registration, a survey, a prize competition, a contact inquiry, an application for a newsletter or to process an online order. Moreover, personal data is used only to the extent necessary and only for the legally permissible purpose for which you gave your consent. To ensure the secure transmission of your data, Messe München GmbH employs encryption procedures in secure areas. This means that communication between your browser and our order system, for instance, cannot be read by others on the Internet. Incidentally, using our order system is regarded as consenting to the storage and use of your data by Messe München and its partners.

Passing on personal data to third parties
Messe München GmbH renders some of its services together with select partners. These partners are subject to the same strict statutory provisions for data protection as and are integrated into the data-protection concept of Messe München. Personal data is only passed on

  • when processing order-related data, such as for online orders
  • in exceptional cases, provided you have given your prior consent

Additional information - such as voluntary statements about your primary areas of interest - is not passed on to third parties by Messe München. Personal data is conveyed to state institutions and authorities only within the scope of statutory or judicial obligations.

Power of revocation
If you request in writing that Messe München GmbH or the representative responsible for you correct, cease from using or delete your personal data, we shall of course do so immediately. If you are registered as a user, we also offer you the opportunity to view the data for yourself and delete or change it if necessary.

Cookies are small text files which are used by many websites in Germany and throughout the world. Cookies are created during your visit to our website and are placed on your hard disk by our server. Our cookies contain no information about specific individuals. Moreover, cookies placed by our servers can only be read again by us and not by any external website. Most browsers are set to automatically accept cookies. If you do not wish to enjoy the advantages of cookies, you can deactivate this function in your browser. Please be sure to take your browser's individual setting possibilities into account. Naturally, you can also view our website without cookies. However, doing say may limit the way our offers work.

Conversion tracking
Tools provided by third parties are used on this website for analysis purposes. These tools measure how effective advertisements are at addressing the user (aka "conversion tracking").

When you click on an advertisement of one of the third-party providers listed below, a cookie for conversion tracking is deposited on your computer. If you visit a certain Internet site, the third-party provider and we can recognize that you clicked on the ad and were redirected to that site. This makes it possible for us to collect data that is important for our advertising activities. Where applicable, it tells us the total number of users that clicked on an advertisement, the length of their stay, their operating system, device model, location, payment transactions made and which mobile app functions have been used. However, it does not give us any personal information regarding the user's identity.

If you do not wish to participate in this form of conversion tracking, you can decline to have the necessary cookie placed on your system by setting your browser to generally deactivate the automatic placement of cookies. For example, you can use your Internet browser's "do not track" (DNT) option.

We work with the following third-party providers within the scope of our conversion tracking activities:

  • bing Ads Conversion Pixel
    Additional information regarding data privacy and the cookies of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, is available here.
  • Google Adwords Conversion Pixel
    Additional information regarding data privacy and the cookies of Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA, is available here.
  • Firebase Analytics für Apps
    Additional information regarding data privacy and the cookies of Firebase, Inc., 22 4th St. Suite 1000 (10th Floor), San Francisco, CA 94103, USA, is available here.
  • Ligatus Conversion Pixel
    Additional information regarding data privacy and the cookies of Ligatus GmbH, Hohenstaufenring 30-32, 50674 Köln, is available here.
  • etracker
    Additional information regarding data privacy and the cookies of etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, is available here. The collection and storage of data by etracker may be revoked with future effect at any time.
  • Outbrain Conversion Pixel
    Additional information regarding data privacy and the cookies of Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA, is available here.
  • Double Click Conversion Pixel
    Additional information regarding data privacy and the cookies of Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA, is available here.
  • Twitter Conversion Pixel
    Additional information regarding data privacy and the cookies of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, is available here.
  • Seeding Alliance Conversion Pixel
    Additional information regarding data privacy and the cookies of Seeding Alliance GmbH, Lichtstr. 25, 50825 Köln, is available here. The collection and storage of data by Seeding Alliance may be revoked with future effect at any time.
  • LinkedIn Conversion Pixel
    Additional information regarding data privacy and the cookies of LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale CA 94085, USA, is available here.
  • Sizmek Conversion Pixel
    Additional information regarding data privacy and the cookies of Sizmek, Inc., USA, is available here.
  • Facebook Conversion Pixel
    Additional information regarding data privacy and the cookies of Facebook, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, is available here.
  • Aumago Retargeting Pixel
    Additional information regarding data privacy and the cookies of Aumago GmbH, Neue Schönhauser Str. 20, 10178 Berlin, is available here. Users can either delete cookies directly in their browser, edit their cookie preferences at or deactivate Aumago's cookies at at any time.

Other tools for marketing and optimization purposes
We also use the following tools for marketing and optimization purposes: 

Google Adwords Remarketing Pixel
Using the Google Inc. ("Google") Remarketing or "Similar target groups" function allows us to direct targeted advertisements to visitors of the website by offering interest-based advertisements that have been personalized for visitors of our site when they visit other sites in the Google Display network. Google uses so-called "cookies" to analyze usage of the website, which is the basis for interest-based advertising. To do so, Google saves a small file with a numeric sequence in the browser of the website's visitors. This number is used to record the number of visits to the website and anonymous data about the website's use. No personal data of the website's visitors is recorded.

If you visit another website in the Google Display network after being at our site, you will be shown advertisements that very likely take into account product and information sites that have been called up in the past. You can permanently deactivate the use of cookies by Google by clicking on the following link and then downloading and installing the plug-in that you find there: Alternatively, you can deactivate the use of cookies by third parties by calling up the deactivation site of the Network Advertising Initiative at and following the opt-out instructions there. 

Additional information about Google Remarketing and Google's data privacy policy is available here:

Google Tag Manager
Google Tag Manager is a solution that allows us to manage various website tags from a user interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not record any personal data. The tool triggers other tags that record data in some circumstances. Google Tag Manager does not access this data. If a deactivation was made at the domain or cookie level, it remains in place for all tracking tags that are implemented with Google Tag Manager.

We use the Eloqua service for optimal communication with our customers. The Eloqua servers of our service provider, ORACLE Deutschland B.V. & Co. KG, Riesstrasse 25, 80992 Munich, Germany, are located in the EU. In the context of support and administration services, we cannot rule out the possibility that in individual cases, individual employees of the Oracle Corporation outside of the EU may have access to user data in the course of providing contractually obligated services. As a precautionary measure, we have ensured an adequate level of data protection from the Oracle Corporation, through sufficient guarantees as required by the German Federal Data Protection Act (Bundesdatenschutzgesetz). Eloqua will place a persistent cookie on each login page, if no Eloqua cookie is already present on your device. If you have already visited a website that uses Eloqua, then you may already have an Eloqua cookie. Eloqua cookies may be used to analyze how our sites are being used, so that we can continue to improve them. Emails that are sent using Eloqua make use of tracking technologies. We use these data primarily to find out what subjects are interesting for you, by determining whether our emails were opened and which links you clicked on. We then use this information to improve both the emails that we send to you and the services we provide, and to connect them with existing tracking or profiling information. To avoid the use of Eloqua cookies on your device in the future, you may visit the following link:

If you do not want us to recognize your computer on subsequent visits (with cookies stored on the hard drive), you can also set up your browser to delete cookies, block all cookies, or warn you before a cookie is stored. If you do not accept cookies, you will not be able to use some of our services. In general, cookies allow us to determine who you are, and thus to offer you better and more personalized services.

This website uses etracker technology ( to collect visitor behavior data. This data is collected anonymously to be used for marketing and optimization purposes. All visitor data is saved using an anonymous user ID and can be aggregated to a usage profile. Cookies may be used to collect and save this data, but the data remains strictly anonymous. The data will not be used to identify a visitor personally and are not aggregated with any personal data. The collection and storage of data may be refused at any time with respect to subsequent services.

Homepage Analysis with AT Internet
To help us expand and improve our homepage and the attractiveness of the content we offer you, we are currently using the analysis services of AT Internet GmbH, based in Bordeaux, France. Data is being stored by an external service provider to do so. This service provider’s servers are located in EU countries. During this process, the data is already anonymized by the time it is collected, and evaluated in aggregated form.
Your internet browser automatically transmits data to our server when you access our web pages, namely the date and time you accessed the pages, the URL (address) linked to the web page, the file retrieved, the amount of data sent, the HTTP answer code, the browser type and version, any browser add-ons, the width and height of the browser window, the color bit depth, the operating system, and your IP address (in abbreviated and anonymized form). Your IP address is only used for geolocation analysis purposes. Your IP address is not stored permanently, nor is it linked to any other usage data. This data is stored separately from the other data that you enter when using our services. We cannot attribute this data to any one person. The data does not contain any kind of information whatsoever that allows conclusions to be drawn about individuals. It is merely collected and used for statistical and analytical purposes and to improve our services.

Cookies, in the form of text files stored on your computer, are used to conduct this analysis. These make it possible to identify a computer system if a repeat visit is being made to the homepage. You can disallow or delete cookies in your browser settings at any time. This may mean, however, that you will no longer be able to use all of the functions of our portal. Most cookies used are so-called “session cookies”, which are deleted when you close your browser session. AT Internet itself also uses two long-lasting (persistent) cookies, which are stored for 30 days or a maximum of 12 months.

Information and opt-out:
By using this website, you agree to the procedure outlined above being used to analyze your use of the homepage. For further information about how AT measures your usage, go to the AT Internet GmbH homepage:

To opt out of the data processing by AT Internet, click the following link:

Other active content (e.g. Javascript, ActiveX)
Javascript, ActiveX and other website control elements and script languages that contain executing elements can be deactivated at any time for security reasons using your browser. Our web pages are still navigable without Javascript.

Some of Messe München's web pages contain links to other websites. We take all reasonable care to check these direct links. Messe München GmbH is not responsible for the content of the websites to which we link. Messe München GmbH is also not responsible for the content of websites with links to our website..

Messe München GmbH reserves the right to alter these guidelines for data protection at any time in compliance with the stipulations of data protection law.

Questions and comments:
If you have any questions or recommendations about data protection at Messe München GmbH, please feel free to contact our data-protection officer by e-mail:

Messe München GmbH
Officer for Data Protection
81823 Munich, Germany
Phone: +49 89 949 - 20720

Munich, August 2013

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