Trade Fair Boss Klaus Dittrich: ISPO MUNICH More International Than Ever

An exhibitor record and successful first day at ISPO MUNICH 2017. As is the case every year, the masses streamed in through the just-opened gates to the trade fair grounds in Munich punctually at 9 o’clock in the morning. In a video, trade fair boss Klaus Dittrich makes his summary of the first day.

Let’s get going: Even before the opening of the halls, hundreds of visitors were standing at the entrance of Messe München.
Image credit: ISPO.com

The chairman of the executive board of Messe München GmbH, Klaus Dittrich, celebrates a new record. 2,732 exhibitors are attending ISPO MUNICH 2017, more than ever before in the history of the international sports trade fair.

89 percent of exhibitors come from abroad

Klaus Dittrich (left, Chairman of the Executive Board of Messe München GmbH) with entrepreneur Willy Bogner (center).
Image credit: ISPO.com

Added to that: ISPO MUNICH is more international than ever before. “89 percent of exhibitors are coming from abroad,” says Dittrich. He’s also happy that Adidas is once again a part of the ISPO network. “That shows that the trade fair has a high reach for specialist visitors.”

Read here: Klaus Dittrich meets skiing star Bode Miller – and he has red-hot career news!

Two topics are in the forefront at ISPO MUNICH 2017. The first is digitalization and its effects on the sports industry and specialty retail. The second is women as a new target group for the sports industry. “Specialty retail and manufacturers see enormous potential here,” says Dittrich.

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ISPO.com

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