Martin Jahns

Comeback Rumors, Motocross Ambitions and His Wife Laura

Marcel Hirscher: What the Ski Superstar Does After the End of His Career

Slalom specialist Marcel Hirscher dominated the Alpine Ski World Cup for almost a decade before he ended his career in autumn 2019. Or did he not? In Austria, a video is causing comeback rumors. But Hirscher also seems to have ambitions on a motorcycle. We present the ski superstar, his wife Laura and his successes in social media and with sponsors.

3. Marcel Hirscher, 476.400 Instagram-Follower: Der Dominator des Männer-Weltcups der letzten Jahre ist auch auf Instagram der erfolgreichste Skifahrer. Der Österreicher Marcel Hirscher gewann in den letzten sieben Jahren die Große Kristallkugel für den Gesamtweltcup. Ganz so deutlich lässt er seine Konkurrenz bei Instagram nicht hinter sich.
Marcel Hirscher ended his skiing career in autumn 2019.

Even Felix Neureuther was surprised at the end: "I hoped until the end that Marcel would continue", said the former German ski star in an interview with the "Spiegel", "I am surprised, I had not expected this. In any case, extremely bitter, we are losing one of the greats of the sport." Shortly before the start of the 2019 season, the Austrian ended his career - it was one of the greatest in winter sports ever.

Afterwards Hirscher made himself scarce in public. Only as a presenter of the TV show A summer in Austria - holidays in red-white-red" on ORF 2, he appeared on TV. But in the middle of December 2020 Hirscher caused quite a stir: He posted a video of his first ski training on Instagram since his retirement. Together with the Austrian giant slalom team, Hirscher trained at the Reiteralm in Styria, fuelling comeback rumours.

"He enjoyed it, he wanted to do some skiing again. What I saw, he is still in shape. But we are now far away from a comeback", said ÖSV racing director Andreas Puelacher: "We have not talked about a comeback."

This is Marcel Hirscher: Successes, Fans, Sponsors


Eight times the overall World Cup went to Hirscher. All eight triumphs were won by the Austrian starting in the 2011/12 season. No other ski racer collected so many big crystal balls in his career.

With a total of 20 crystal balls won (8 overall World Cups, 6 slalom, 6 giant slalom), Hirscher broke the eternal record of the Swede Ingemar Stenmark (3 overall World Cups, 7 giant slalom, 8 slalom).

He is also six times World Champion. At the Olympic Games in Pyeongchang, Hirscher also won gold in combination and giant slalom. In 2014 he won bronze in the slalom in Sochi.


Instagram:620,000 followers (as of December 2020)

Facebook:600.000 fans (as of December 2020)

Marcel Hirscher gewann den Gesamtweltcup acht Jahre in Folge.
Marcel Hirscher gewann den Gesamtweltcup acht Jahre in Folge.

Hirscher with motorcycle on Instagram

Hirscher presents himself on the social channels with funny posts and often involves his sponsors.

Since the end of his career, Hirscher has repeatedly posted impressions of his new passion: motorcycling. Hirscher is always off-road with his enduro and motocross bike. Because Hirscher was also occasionally biking with Matthias Walkner, winner of the 2018 Dakar Rally, there are even speculations about the ex-ski professional starting in what is probably the world's toughest rally. After all: Hirscher did not want to rule out the possibility of a complete retirement at the beginning of 2020. "The Dakar Rally is probably the closest thing to risk and attraction in any other sport. That's why we are still only flirting", said Hirscher.

On Instagram, however, Hirscher leaves his private life out of it. His wife Laura hardly appears in Hirscher's profile, as does their son.

Earnings of Marcel Hirscher: 2 million per year


Atomic (ski), Raiffeisen, Audi, Komperdell (poles), Energiapura, Picker, Salzburger Land, Under Armour, Red Bull


Hirscher's estimated total annual income in his last career years was over 2 million Euros.

This is how Sponsor Under Armour advertises the comeback of Marcel Hirscher

Hirscher Almost Hit by a Drone in 2015

In 2015 at the World Cup slalom in Madonna di Campiglio, Hirscher was almost hit by a camera drone of the TV marketer Infront that crashed just behind him. Actually not that funny, but Hirscher reacted cool. He tweeted "Dense air traffic today over Italy". Later he spoke of an early Christmas present because he had remained unhurt.

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Martin Jahns
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