When the 2017/18 Alpine Ski World Cup begins on October 29 in Austria’s Sölden resort, one question will be posed above all: Will the Marcel Hirscher era continue for another year? The past six overall World Cups have all gone to the slalom and giant slalom specialist. No other professional has gathered so many big crystal globes in their career.
With a total of fourteen crystal globes won (six Overall World Cups, four slalom, four giant slalom), Hirscher (who’s only 28 years old) could even crack the everlasting record by Sweden’s Ingemar Stenmark (three Overall World Cups, seven giant slalom, eight slalom).
We closely examine the Austrian skier extraordinaire, his social media presence, and his sponsors.
From 2012 to 2017, Hirscher was a six-time overall World Cup winner, and thus is an all-time record holder. He’s also a six-time world champion. However, Olympic has been denied him thus far. Hirscher won silver at the 2014 Olympic Games in Sochi.
Instagram: 358,000 followers
Facebook: 556,000 fans
This puts Hirscher among the “big players” in the scene. By way of comparison, the athlete with the most followers on Facebook is global soccer star Cristiano Ronaldo with over 122 million. The most sought-after female winter athlete is figure skater Yu-Na Kim, with close to three million fans. She comes from South Korea, the host country of the 2018 Olympics.
At least in a Facebook-off, Hirscher loses out to his long-time slalom rival Felix Neureuther. The German citizen surpasses the serial champion with roughly 620,000 fans.
Hirscher presents himself on social media with witty posts – like on the rehab period after his serious injury – and frequently incorporates his sponsors.
Dies ist ein kleiner Schritt für die Menschheit, aber ein riesiger Sprung für mich! 💪🏻 #89 #weareskiing #verleihtflügel #IWILL #championstrainwithtechnogym #startenstattwarten #letsmoveforabetterworldGepostet von Marcel Hirscher am Freitag, 8. September 2017
Atomic (skis), Raiffeisen, Audi, Komperdell (sticks), Energiapura, Picker, Salzburger Land, Under Armour, Red Bull
Hirscher earned 528,879 Swiss franks in prize money during the 2016/2017 season. His estimated total annual income is somewhere over 2 million euros. Hirscher is the biggest sports star in Austria and the big earner in the men’s alpine skiing scene.
In demand on the net:
In 2015, at the Slalom World Cup in Madonna di Campiglio, Hirscher was nearly hit by a camera drone from the TV marketer Infront that fell just behind him. Really not that funny, but Hirscher kept cool. “Dense air traffic over Italy today,” he tweeted. Later, he talked about an early Christmas present because he stayed uninjured.