Style icon and hot rapper: A$AP Rocky will soon be advertising for Under Armour. His own collection is also coming soon.
The partnership will first concentrate on centers in Baltimore, Los Angeles, and New York. “I wanted more than a collaboration partner,” said Rocky, who grew up in Harlem. “The only way to achieve this is with someone who is likeminded.”
“Our relationship with Rocky is a first for Under Armour; he is one of the most influential style leaders working off field in the world today and we respect his pure creative expertise and passion for culture and community,” said Todd Montesano, responsible for Global Entertainment and Partnerships at Under Armour.
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